Integrating Social Media and Marketing Automation

Supercharge YourMarketing Automation

B2B Social Media Management Platform

With

Marketing Automation Today

Website Visits Email Opens and Clicks CRM

Where is the data coming from?

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Marketing Automation TomorrowEnriched Leads with Social Data

All social clicks are added to Marketing

Automation Even traffic sent to3rd party websites

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All social clicks are addedto Marketing Automation

Social network

Campaign nameand tags

Profile

What data is added:

Even traffic sent to3rd party websites

Your Website

What can be done with this data?

Prospect clicks link about ‘B2B Marketing’ is then added to the

‘B2B Marketing’ segment

Improvedlead nurturing

BetterLead Scoring

LEAD SCORING

LINKDIN TWITTER

AccurateLead Attribution

Give social clicks points according to network or tags, and send

socially active leads to sales faster

Understand where your leads are coming from? How are they finding

your ebooks and whitepapers

B2B Social Media Management Platform

Visit our websitewww.oktopost.com

contact@oktopost.com+1 (646) 559-6157

Thanks