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The Innova*on Matrix
©INNOA 2015 All rights reserved
What is the greatest challenge for companies?
Autonomous growth
“Ask managers to make 10% more profit and the slicing and cuHng knives are dusted off,
aks them to grow through acquisi*ons and the list of take-‐over canditates will be on your desk first thing in the morning. Ask them to grow on foreign markets and the *ckets are already booked.
Ask them to achieve 10% autonomous growth and all you hear is silence.
Autonomous growth, growth for the inside, out of strength and ingenuity is the hardest thing there is…
…besides, it seperates the men
from the boys”
Jeff Immelt (CEO General Electric)
What is the primary task of management?
Value crea*on and innova*on… but what is ‘value’?
Value?
Writer Tom Peters describing a taxi ride from La Guardia airport to the city center of New York.
Tom Peters; First the driver hands me his businesscard and says: ‘Good day, my name is Walter. I am your driver. I’ll bring you to your destination safely, comfortably and in
time’. A taxi driver that formulates his own assignment, I thought
to myself, that doesn’t happen every day. Than he holds up a New York Times and a USA Today and
asks me: ‘Do you want to read them?’ So I take them from him. We haven’t even started driving yet or he
hands me a fruitbasket with snacks. And then he asks: ‘What do you prefer, hardrock or classical music?’ He has
40 channels.
Rumour has it this chauffeur earns $ 28.000 a year on tip…
That is value creation!
Are there laws for the crea*on of value?
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Big behavioral change producer
Small behavioral change producer
Radical Innovation
Strategic Innovation
Smart Innovation
Big Innovation
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Big behavioral change producer
Small behavioral change producer
Radical Innovation
Strategic Innovation
Smart Innovation
Big Innovation
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What is typical for radical insights?
Is never demand nor consumer driven!
No first movers advantage; “It was in the air”
It’s not about being first, it’s about creaBng the dominant design
It needs a completely new ‘infrastructure’
If I had asked the consumer, they would have asked me to built a faster horse
Henry Ford
Business and technology driven
Market and brand driven
Radical Innovation:
New Markets
Technology Driven
Entrepreneurs
Radical Innovation
Strategic Innovation
Smart Innovation
Big Innovation
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Big behavioral change producer
Small behavioral change producer
Mainframe
Mini computer
Personal Computer
Game Computer
Workstation
Laptop
Handheld
Tablet PC
Building a brand =
Building a category =
Building a business
Business and technology driven
Market and brand driven
Big Innovation:
New Segments
Society/Context Driven
Intra/entrepreneurs
Radical Innovation
Strategic Innovation
Smart Innovation
Big Innovation
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What is typical for Smart Insights?
DemonstraBng mental market leadership (or challenge them)
Extremely fast reacBons to emerging consumer needs
To be a busy brand
Business and technology driven
Market and brand driven
Smart Innovation:
New Marketshare
Consumer Driven
Marketing
Radical Innovation
Strategic Innovation
Smart Innovation
Big Innovation
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What is typical for Strategic Insights?
BREAKING THE RULES!
Business and technology driven
Market and brand driven
Strategic Innovation: New Rules
Business model Driven
Intra/entrepreneurs
Radical Innovation
Strategic Innovation
Smart Innovation
Big Innovation
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Big behavioral change producer
Small behavioral change producer
Business and technology driven
Market and brand driven
Radical Innovation
Strategic Innovation
Smart Innovation
Big Innovation
Business and technology driven
Market and brand driven
Radical Innovation:
New Markets
Technology Driven
Entrepreneurs
Strategic Innovation: New Rules
Business model Driven
Intra/entrepreneurs
Smart Innovation:
New Marketshare
Consumer Driven
Marketing
Big Innovation:
New Segments
Society/Context Driven
Intra/entrepreneurs
Is there a process which improves my innova*on chances?
The Connected
Enterprise
Connec*vity is the proces leading to
insights
Betere connected = Betere informa*on = Betere insights = Betere ideas
“If I had an hour to solve a problem,
I'd spend 55 minutes thinking about the problem and 5 minutes
thinking about solu*ons.” Albert Einstein
Market
Technology
Business
Society
Consumer
Connec8vity: • Magazine Scan • Vision Interviews • (Emo*onal) Market Research • Future Room • Consumer Safari • Hot Concept Tour • Crowdsourcing • Life Style Drivers • Hot Product Scan • Comparable markets • Etc..
Great companies are built on insights
Jeff Immelt
I have no special talent. I am only
passionately curious
Albert Einstein
www.innoa.eu
©INNOA 2015 All rights reserved
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