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Induction 2015Silver Award, CILIP PPRG Marketing Excellence Awards 2016
Rachel Smithrachel.smith2@ncl.ac.uk
@dulib @rachelalmost
• Induction, aims and objectives• Communication methods and
delivery• Results
Induction 2015 aims• Inform new students about the library’s
services and facilities• Encourage new students to visit the library• Make a good first impression
Other campaign objectives• Promote the induction tours• Engage with new students using a familiar
theme• Build on our induction theme to create
links with the library
Staffing• Communications and Marketing Officer• Communications (Media) Support Assistant• Design Intern• Communications and Marketing Group
Budget• £3000
“By the way, shout out to the staff team in the induction week - the harry potter sorting and the bags were amazing.”
“Really appreciate the dedication to the Harry Potter theme, would recommend it all year round to be honest.”
“You are doing an excellent job! Also, I loved the Harry Potter theme :)”
“The Harry Potter theme should be present all year, not just freshers week, as I feel it gives the library an encouraging atmosphere.”
2015 Visitors
2014 Visitors
Monday 05/10/2015
1426 29/09/2014 1379
Tuesday 06/10/2015
1776 30/09/2014 1619
Wednesday
07/10/2015
1041 01/10/2014 996
Thursday 08/10/2015
1874 02/10/2014 1769
Friday 09/10/2015
2207 03/10/2014 1618
Visitor numbers
https://www.youtube.com/watch?v=rxGWjrFzo4c&feature=youtu.be
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