I have a Facebook Page: Now what?

I Have a Facebook Page, Now What?

Sonja Fuchs, Web Technology SpecialistAgriculture Communication

Fall Conference 2015 Images (L-R Wikimedia): Like, Facebook Logo, Dislike

Use these for a great Facebook Page

1.Likes2.Posts3.Engagement4.Insights

LikesBe sure to have more than 30 Likes so you can get “Insights” (more on that later)

Ways to increase Likes:

Let people know you’re on Facebook!

1. Tell them

2. Put it on your print marketing materials

Increase Likes – Add to your email sig:

3. Email signature http://bit.ly/1GF8mA4

Increase Likes: add to your Website4. Website

Increase Likes – More Ways6. Invite your personal friends to Like your Page

5. Invite fellow NDSU staff to Like your Page

Posts/Content Not sure what to post? Lacking content?

1. Follow like-pages and you can share their content.

• Boomers (if in your county)• NDSU Extension• Variety trials are out! Crop &

Pest!• Etc.! Just search Facebook

for “NDSU Extension” and you should get many results

Posts/Content

2. Create a calendar of postings ahead of time and you can schedule them. Example from U of CA: http://bit.ly/1LiCKm0

3. Anything posted to your website can easily be made into a Facebook post by just linking to it.

Engagement Be attentive to comments

1. Be sure to respond in a timely manner if questions are asked

2. If someone comments, be sure to at least Like it/acknowledge it even if it’s not a questionPhoto by Ygor Oliveira/Wikimedia

How do you keep on top of these?• Check your Page at least daily• Adjust your Page notifications• Download the app on your phone

Insights

Shows you:1. Who your audience is

2. What kind of posts they like

3. “Where” your audience is

4. When they are mostly likely to read your posts

5. Why goes back to #2. Content is king but is it better as a link, a post a share?

Need Help with Facebook?

Please contact Web Technology Specialists

Sonja Fuchs: sonja.Fuchs@ndsu.edu or 701-231-6403

Bob Bertsch: Robert.Bertsch@ndsu.edu or 701-231-7381