How to write blogs that generates traffic and leads

Presented byAntoine Dupont

CEO – Admin eSolutions

Before we startPlease MUTE yourself – we can hear you

snore..;-)20mn presentation – 10mn Q&AThis webinar is recorded

Some stats to be aware of:75% never look beyond page 1 in Google

search65% of US Internet users use social network152 millions blogs on the internet65% of population read blogs Social Networking peaks at 7am & 8pmLink sharing peaks at 7amComments on blogs peaks at 8am1 out of 8 minutes is spent on Facebook

QUALITY & RELEVANT content• Need lots of it (10 pages minimum)• Tell a story/narrative vs. marketing speak• Keyword rich• Focus on Page Title & Opening paragraph• Half Page with bullets• Clear call to action:

– Get Started vs. Register– Click here vs. Submit– Red vs. Green or Blue

Add a Quality pictureSmall image to support the content/storyThey’ll forget the words, they’ll remember

the photoDon’t forget “alt” tags (image description)Are all your images licensed?

Human photos double the results!www.istockphotos.com

Content is Optimized• What are your keywords? (need 30-50)• Your keywords are not necessarily what you

think• High Traffic vs. Highly Competitive• Plenty of easy to use tools (many for FREE):– Google Keyword Search tools– Google Analytics– ScribeSEO.com ($47/month)– Websitegrader.com– Blog.grader.com

You need a call to actionMake it clear & self evident (Grandma test)Donate Button with one stop checkoutNo account sign up requiredSimple straight forwardShort forms – ask for less and you’ll get

moreRed buttons vs. Green or Blue

Red button increased conversion rate by 34%

Blogging rules of the game• Needs to be keyword rich (especially the Title)• Include one small image• Tremendously helpful with SEO• Be consistent – stick to a routine• Include email sign up• Comments are important• Blog is not an Advertisement or a News article• Write Blog Mon., Email Tues., Post on Facebook

on Wed., Post on LinkedIn on Thur & Twitter on Fri.

Post on Social Media…often Peak time is 7am-10am Automatically push content via HootSuite “Like” & “Comments” are vital Re-Tweet, Like & Link others 10 minutes/day with Hootsuite.com

Facebook=Party/Fun Linkedin=Networking event Twitter=Water cooler You Tube=Open mic/Kareoke Google + = New Kid on the Block

Email your database a link It’s all about driving traffic to your

website Only 1/2 of the blog...”click here to read

more” Less Graphic…think MOBILE Compelling subject line (65% delete) Real name & email address

(not info@ or sales@)

We can write blogs for youOptimized with your keywordsOnce or twice/week

Questions & Answers

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