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Before we get started…YOU MAY FIND IT HELPFUL TO TAKE NOTES, PARTICULARLY FOR LATER REFERENCE TO VIDEOS THAT WILL BE SHOWN.
MAKE SURE YOUR VOLUME IS TURNED UP SO YOU CAN HEAR CLEARLY. PARTICIPANTS ARE MUTED DURING THE PRESENTATION TO AVOID BACKGROUND DISTRACTION.
THE PRESENTATION SHOULD LAST ABOUT 20 MINUTES AND THERE WILL BE TIME AFTER FOR Q&A VIA THE CHAT FEATURE. PLEASE USE THE CHATFEATURE ONLY DURING THAT PORTION OF THE PRESENTATION.
UNABLE TO RECORD THIS SESSION AFTER TALKING TO TECHNICAL TEAM.
What is Northern Illinois Marketing Professionals?
• A GROUP OF WORKING MARKETING PROFESSIONALS IN THE ROCKFORD AND NORTHERN ILLINOIS AREA WHO DESIRE TO COLLABORATE AND NETWORK WITH EACH OTHER AS THEY LEARN ABOUT EMERGING TRENDS AND INSTITUTE BEST PRACTICES IN OUR FIELD. FOUNDED BECAUSE THERE IS NO GROUP IN THE AREA THAT MEETS THIS NEED.
• YOU’RE COMING IN JUST AT THE RIGHT TIME – THE BEGINNING!
• MOVING FORWARD THE GOAL IS TO HAND THE BATON OFF TO OTHER MEMBERS WHO WILL WANT TO PRESENT THEIR OWN MARKETING TOPICS.
• PLEASE INVITE OTHERS. YOU CAN FIND THE GROUP ON LINKEDIN UNDER THE GROUP’S NAME.
https://www.linkedin.com/groups/8568189
“Northern Illinois Marketing Professionals”
Before we jump into Marketing…
Let’s take a moment to talk about something equally as important:
Leadership!
Whether you are a telemarketer or the CEO…
Leadership isn’t a title, it’s a mindset. Leaders know that their most important asset in their organization is their PEOPLE. But to be sure, no matter where you are in the organization, you can lead. Indra Nooyi
CEO of Pepsi
AMERICAN MARKETING ASSOCIATION, CHICAGO CHAPTER
EVENING WITH AN EXPERTWOMEN IN SENIOR LEADERSHIP
Tuesday, September 20, 2016 | 5:30 – 9:00 pm
Loyola University
Dorri McWhorter, CEO, YWCA Metro ChicagoLisa Petrilli, Chief Operating, Marketing & Strategy Officer, The ThreadSandra Wilson, COO, Wheels Inc.Toni Irving, Executive Director, Get In ChicagoWendy DuBoe, President, CEO, United Way of Metro ChicagoSusan Rosenstein, President, Susan Rosenstein Executive Search Limited
I have an extra ticket. You can connect with me after webinar if interested.
We know that marketers are people who communicate the value or need of a product, service or cause.
But they are only half of the equation. The other half is the consumer. How can you lead consumers to respond the way you want them to?
Let’s consider this: Nothing will build up or tear down a brand more quickly than word of mouth opinions from customers. Plug that into modern digital channels and overnight you can be scrambling to keep up with demand, or mobilizing your PR leaders for crisis management.
So wouldn’t it make sense to make your customers not just customers in a one-time sales cycle, but actual long-term brand ambassadors?
Brand ambassadors champion your product. They repeatedly buy and also refer others. They comment, discuss and evaluate your product and then share their experience about your product with others across various platforms.
See the difference? Do you have customers or brand ambassadors?
“Provide an experience rather than just exposure.”
When you do that, you will build brand ambassadors. How have companies done that? Let’s take a look…
Jack Daniel's
Tennessee Whiskey’s
Bar Stories, is a
website that invites
users to submit their
funniest bar stories
and publishes their
tales for all to enjoy.
They also ask the
public for new drink
recipes using Jack
Daniel’s. Fans are
happy to participate –
they want to appear
savvy and clever to
their friends.
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