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How to streamline your content workflow
with Trello
Format:
• 15 minute presentation
• 15 Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available next Tuesday
• Download the slides now (if you want to)
• If you’re live-tweeting, use #HDCB
Take notes!!!
How to streamline your content workflow with Trello
Trouble with the audio? Select telephone and dial in. The number will be displayed when selected.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
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Notes: Action items:
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
A workflow you can work with: • Listen • Gather ideas • Draft content • Edit content • Publish content • Follow up
What does this look like in Trello?
Agenda
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Here’s how it feels to do content marketing
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Here’s what you’re REALLY doing with content
LISTEN GATHER IDEAS
DRAFT CONTENT
EDIT CONTENT
PUBLISH CONTENT
FOLLOW UP
Content workflow
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Here’s what you’re REALLY doing with content
LISTEN GATHER IDEAS
DRAFT CONTENT
EDIT CONTENT
PUBLISH CONTENT
FOLLOW UP
Content workflow
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Before you start clicking on things…
1. Develop a process that your team (and execs) agree on 2. Decide each person’s role (author, editor, etc) 3. Set a regular meeting to review ideas, drafts, edits, etc. 4. Be patient.
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
GATHER IDEAS
DRAFT CONTENT
EDIT CONTENT
PUBLISH CONTENT
What does this look like in Trello?
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Add members to your Trello board
1. Invite by email 2. Invite by link 3. Add Trello users
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Content ideas can be added via email
1. Create email address for IDEAS card 2. Perfect for non-techies 3. Care who you share address with
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Automate workflow with IFTTT
1. Automate capturing of ideas 2. Automate publishing 3. Automate notifications
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Automate workflow with IFTTT
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Automate workflow with Zapier
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Live demo…
Get all HDCB training sessions
Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to streamline your content workflow with Trello
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
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