How to Perfect Your Personal Marketing

Guy KawasakiGuy@Canva.com

How to Perfect Your Personal Marketing

Guy KawasakiChief EvangelistCanva

Perfect your perspective

Perfect your avatar

Likeable, trustworthy, competent

• Face only• Asymmetric• Front lit• Consistent

Perfect your covers

IIInteresting

• Narrative

Cover: interesting

• Narrative• Optimized size

“Every profile is your professional profile.”

Perfect your card

• Use big fonts—min 10 points• Ensure scan-ability• Include your cell number

Add a signaturea

Perfect your slides

• 10 slides• 20 minutes• 30 point font• 16 x 9• Black background

• 10 slides• 20 minutes• 30 point font• 16 x 9• Black background

Perfect your pictures

• Shoot horizontal

• Shoot horizontal• Light from the front

Reverse positions

• Shoot horizontal• Light from the front• Crop crap constantly

• Shoot horizontal• Light from the front• Crop crap constantly• Optimize dimensions

Perfect your posts

• Embrace the NPR Model

• Embrace the NPR Model • Pass the Reshare Test

• Embrace the NPR Model • Pass the Reshare Test• Add graphics

• Embrace the NPR Model • Pass the Reshare Test• Add graphics• Upload natively to Facebook

Perfect your frequency

Twitter

Facebook

Perfect your pin-ability

Perfect your methods

• Comments• Link• Question