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We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.
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HOW TO NEVER RUN OUT
OF GREAT IDEAS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
HOW YOU SEE YOUR CONTENT
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2014 BestPhotoStudio
HOW THEY SEE YOUR CONTENT
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2014 Photobank Gallery
ROUGHLY 7.3M POSTS PER DAY
YOU = 1 DROP IN 237 BUCKETS
CONTENT IS A PARODY OF ITSELF
SAVE THE BEST
FOR FIRST
DELAYING KILLS PASSION
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INVEST EARLY & EARN INTEREST
SHATTER ILLUSIONS OF GENIUS
HOW WE THINK IDEAS WORK
WHAT WE FEAR WILL HAPPEN
BUILD A
MUSE
THIS IS CONTENT MARKETING
THERE IS DATA EVERYWHERE
NO, REALLY… EVERYWHERE
CREATE A NEW PERSPECTIVE
DON’T WAIT FOR INSPIRATION
BECOME AN
EXPERT
BEFORE MOZCAST WAS BARRY
“I always took a human approach to watching the forums, seeing the complaints and then using my own judgment to determine if it was a large algorithmic change…”
CAN’T CODE? TRY READING
PICK A NICHE AND EXCEL
GIVE OUT YOUR EXPERTISE…
...AND DATA WILL COME TO YOU
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HARNESS A
SYSTEM
130 BLENDER VIDEOS
…AND EACH ONE UNIQUE
379 WHITEBOARD FRIDAYS
365 DAYS, 536 RECIPES
…AND ONE MOVIE DEAL
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2,636 DINOSAUR COMICS
…AND JUST ONE TEMPLATE
124 “VISUAL WORKOUTS”
5 LOGOS, AND COUNTING
REPEATABLE
REPETITIVE
FLEX YOUR
BRAINS
START SMALL (TRY CAPTIONS)
“Even for Ming, that’s a LOT of weed.”
MAKE A GAME OUT OF IT
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materialPlane.com
LEARN TO TELL STORIES
DABBLE IN FLASH FICTION
WHY NOT WRITE A NOVEL?
WRITERS
WRITE
WRITERS
WRITE
CREATORS
CREATE
THEY’RE COMING FOR OUR LUNCH
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…AND THEY WON’T ORDER SALAD
IT’S TIME TO RAISE THE BAR
p e t e r @ m o z . c o m • @ d r _ p e t e THANKS FOR WATCHING!
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