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How To Crush Your ATM Online*Squeezing Social Media Through
Your Brand Story*
The Digital Leadership Manifesto
“There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it.
Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned.
Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to.
Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.”
Build your Online Empire #ownonline
Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Please type in your questions along the way
• Slide deck on Slideshare
http://bit.ly/doylebuehler09
• Webinar 1: Rocking Your Digital Ecosystem
• Webinar 2: Squeezing Social Media Through Your Brand Story
• Webinar 3: Integrating and Escalating Your Kick-ass Online Platform
Webinar Resources
http://thedigitaldelusion.com/kpi-webinar/
http://doy.li/1IwGotT
https://www.facebook.com/groups/onlineinnercircle
Hello, I’m Doyle Buehler
•Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media
•Educator: Teach Digital Strategy, Business Planning & Entrepreneurship
•Author: The Book on Digital Leadership for businesses – The Digital
Delusion.
Is $150,000 Per Month Too Much?
#ownonline
I’m Giving Away A Paperback Copy of My Book on Digital Leadership…
“The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”
Just Tweet! @doylebuehler #ownonline
WINNERS From Last Week@rumblespaleo@afreshlegacy@gilltiney
What You Will Find Out Today• What may be holding you back
• What you can do differently
• How to build a blueprint for a strong digital ecosystem through SOCIAL MEDIA & VIDEO & VISUALS
What Am I Here To Talk About?
• Help you understand the babble of Social & Branding
• Help you find the focus of Social
• Help you action what you need to do
• Help you implement
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation.
#ownonline
Do You Have A Digital Blueprint?
What Are Your Goals
Of This Session?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline
What Questions Do
You Need To Answer?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline
What Are Your Online
Challenges/Problems
With Social Media ROI?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline
INFLUENCE To ACTION
• Move your “audience” to your own lists and own pages.
• Not about “engagement”
• About INFLUENCE
• WIIFM?
So, Ready To KNOCK-OUT Social Media With Digital Leadership?
Ready to Get Started?
What Happens When Nobody Likes You?
For Who You Really Are?
The PAIN of Social Media
• No Real Community
• No Leads from Social
• No Sales from Social
• No Profit from Social
• No KNOWN Results
• Just COST-COST-COST
Not About Cute Kittens
Nor About Cute Babies
…Just Don’t Become A Dan Bilzerian
It’s Not Just About The “Like” –It’s MORE About the
CONVERSATIONNeeded to Build
ACOMMUNITY
Social Is Really About YOUR Community
It’s About Your Online Purpose
• To Deliver TRUE value to your audience
• To Create your “social selling value”
• To move them into your OWN digital ecosystem to continue the conversation
#eComMelb
Shares & Sharing
• Share value – not just about likes
• Why People share - The Psychology of Sharing
• What to share
• Reciprocity
• Find YOUR influencers
Find Your Influencers
Reciprocate
What Exactly Is Social & Sharing?
Most marketers have a good grasp of the Extrinsic Motivators (price, features, benefits) of a product or a piece of content but we often struggle with the Intrinsic Motivators (how does the product align to a person’s feelings or goals) – the “value”.
People are thinking feelers not feeling thinkers.
What Do We Know About People? The Intrinsic Motivators
we depend on mental modelswe want to be in controlwe don’t like changewe’re not great at rememberingwe love a good storywe are highly visual by naturewe do have some limitationswe are social creatureswe’re curiouswe don’t want to put in a lot of effortwe love patternswe make mistakes
Channels
• Which Ones?
• How to Select?
• Across Channels?
• How to leverage Groups?
• Strategies to growth?
Content – What to Say
• From Content Plan?
• To Whom? Persona
• Are you delivering your value?
Performance
• Baseline – take one – use Klout
• Objectives – what are they
• Optimisation – yes, back and forth
• KPIs – what are you measuring
• ROI – What is it, how?
Management
• Resources
• Etiquette – Be Nice
• Schedulers – Use them – Bufferapp; Hootsuite
• Online Integration – Feeds, Shares, Comment
Are You NEW To Social?
YES
• Define Your Audience
• Select Your Channel
• Set up accounts (1-2)
• Deliver Your content (Split between 1% yours & 9% others)
NO
• Verify Personas
• Align Strategy
• Refine objectives
• Look at Performance –Goals, Targets
• Deliver superior content (focus on your 1%)
Experienced in Social?
• Perfecting Campaigns
• Mishaps & Management
• Building Your Team
• Social Policies
• Social strategies for growth
• Complete Performance Analysis
Advanced Campaigns
• Contests
• Tie in with adverts
• Product downloads
• Pages vs. Groups
• Email Lists
Get On To It [Social]!
1. What are your social objectives: ______________
2. What VALUE are you delivering on Social?: ______
3. What channels are your priority: ______________
4. How will you measure success: _______________
5. What Content are you consistently delivering: _____
6. Who are your influencers? ____________________
Next steps
• Add social media channels over time. Just focus on 1 or 2 that allow you to deliver maximum value to your niche audience
• What is your “proactive social plan” – not just getting likes, but sharing with & for others, not just putting stuff (crap) out there?
What’s The REAL Story of Social Media?
Conversations +
Community +
Connections =
Conversions#OwnOnline
Last Words On Social?• Not just about “you” and your posts. “Check your
ego at the door”
• The most successful people on social are those who provide limitless value to others – help, share, ideas, feedback
• Not a popularity contest
• It’s about YOUR COMMUNITY – and constantly sharing for others
HOT Seat
What Is Your Experience With “Social Media”?
What Has Happened To You?
Email doyle@thedigitaldelusion.com
#OwnOnline
“Your brand is what people say about you when you’re not around”
Building Your Brand is SMART
• Creates awareness of what we, as entrepreneurs stand for.
• Gives us opportunities to become liked and followed consistently.
• Elevates our credibility, because we embrace being ‘out there’ for the world to find.
• Allows us to gain trust – which ultimately leads to more business!
• It’s NOT just a logo!
Frame 4: Brand Storytelling
1. Branding
2. How to Create & Implement
3. Video
4. Visuals
Branding
• About Your Brand (not your baby)
• Your Value – Your strategic architecture
• Create alignment with visuals & Video
• Your Pitch & Profile
• Assessing & Expressing Your Brand
How To Create & Implement
• Planning – List out your content plan ideas
• Placement – decide on what channels and how to use it
• Prioritization – you can’t post everything at once; focus on your core value
• Management – storage, SEO, sharing
Voracious Video • Shared 12x more than links and text posts
• Youtube is Second Biggest Search engine
• Facebook is fighting Google/Youtubeover video
What Types of Videos To Create?
• Signature Series
• Training
• Testimonials
• Pitches
• Instructional• “Explainer”• Webinars• Whiteboard
Get On To It [VIDEO]!
1. I will produce ____ videos, every ___ Week(s)
2. My first topic will be: _________________________
3. It will be ___ minutes
4. My second topic will be: _______________________
5. It will be ___ minutes
6. I will/will not hire a Hollywood production studio
Tools
• Animoto - https://animoto.com
• Vimeo.com (hosting videos)
• Wistia.com (hosting videos)
• Camtasia (video editing and screencaptures)
• Prezi (Presentations): https://prezi.com/
• Animations: http://goanimate.com/videomaker
How To Design Killer Videos
• Favor short videos. If you can make it shorter and make all the same points, do so.
• Make sure to start off energized, and get the important stuff in.
• For a video of 4-5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1-2 minute
• Don’t hold your call to action to the end, especially for longer videos.
• Think about breaking your longer videos up into digestible bits.
Visuals
• Like 2x more than text only
• Articles with relevant images have 94% more total views than articles without images
• This is Visual storytelling
What Types of Visuals To Create?
• Quote Graphics
• Screen shots
• Inspiration
• Industry Tips
• Infographics
• Visual story
• Post title Blocks
• Post images• Powerpoint & Keynote Slides• Personal Photography• Behind the scenes• Original Designs• Your Brand Essence• Striking! Colours, Scenes
What Types of Visuals Are You Using?
Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
8 Elements of Visuals That Get Shared
1. Correctly Sized
2. Bold & Memorable
3. The Face Has It (35% boost)
4. Hijack #hashtags
5. Key Keywords
6. Consistent
7. Relevance
8. Stand Alone
Here are the optimum image sizes for each platform:
Facebook: 1,200 x 628Twitter: 1,024 x 512LinkedIn: 800 x 800Google+: 800 x 1,200Pinterest: 735 x 1,102Instagram: 1,200 x 1,200
Hack The #Hashtag
Use 1-2 on Twitter & Facebook25-30 in Instagram
Not Just About The Selfie
Visuals – How To Create Tools
• Canva: https://www.canva.com
• Powerpoint
• http://visual.ly/
• http://vizualize.me/
• http://piktochart.com/
Remember
• Use your branding, consistently in your images
• Use a consistent style, so people know it comes from you
• Share from the social channel/network, as well as from your site
Remember.. Even More…
• Detailed SEO descriptions for search – images and visuals – onsite and on channel
filenames & ”alt img” & tags
Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3. My first image will be about: ___________________
4. My second image will be about: _________________
5. My first infographic will be about: _______________
6. I will use (tool) __________ to design my images
HOT Seat
What Is Your Experience With
Videos?
Visuals?
Email me doyle@thedigitaldelusion.com
What’s Coming For The Next Webinar?
Ready To Blow Away Your Competitors & Become the Star of
the Show?
Trust The Process
#OwnOnline
• Continue to Establish Your Online Platform with the 7 Frames of Digital Leadership (FRAME 3 & 4).
• Grow Your COMPLETE Digital Platform –Augment it! Feed it!
• Be accountable to your business – Continue to Learn!
• Now is the time to overcome the problems and difficulties that are slowing you down.
• It doesn’t happen by magic
What Do I Need To Do NEXT?
A Few Last Words• Get clear with your strategy into Social
• You’re building a community, not your ego!
• Consistently deliver your value across your entire digital ecosystem
• Your Schedule? WHAT is it?
• Your Value & Your Content? HOW do you deliver it?
• Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.
• Where are your influencers?
• LIKE & Share others & their content
– It’s not ALL about you! It’s about your community
#OwnOnline
Where to go for more help?
Content/Quotes/Ideas
www.thedigitaldelusion.com/kpi-webinar
Slide Deck on Slideshare.netbit.ly/doylebuehler09
#OwnOnline
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –Just search ‘Doyle Buehler’ @doylebuehler
• Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com
• Call me 0413106880
Slide Deck on Slideshare.net bit.ly/doylebuehler08 #OwnOnline
Where to go for more help?
#ownonline
• Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
• Take a look at the resources section for this webinar (Download the Worksheets):
http://thedigitaldelusion.com/kpi-webinar/
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://www.instagram.com/doylebuehler
http://www.youtube.com/user/doylebuehler
Please Follow Me On Social
Questions?
Email doyle@thedigitaldelusion.com
The Digital Leadership Manifesto“There has never been a better time to own your future online with your business. The
success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it.
Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned.
Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to.
Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.”
Build your Online Empire#ownonline
Other Quotes From Famous Dudes
“What is the ROI of Your Mother?”
– Gary Vaynerchuk
“The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert
them through its use of social media into transacting customers.”
― Olivier J. Blanchard#OwnOnline
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