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You can have the coolest store in the world, with the best products, top of the line customer service, and the best looking guys and gals working behind the counter, but none of that matters without your customers. Sure, fancy signs and pretty faces may get people to poke their heads in and look around, but it’s certainly not an ideal recipe for customer retention. So what is then? Unfortunately, there’s no magic wand to wave or secret potion to drink. However, there are a few steps you can take to help keep ‘em coming back.
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How to Keep Your Customers,
YOUR Customers
http://blog.bindo.com/small-business-retail-tips-for-customer-retention
How to Keep Your Customers, YOUR Customers
"Image courtesy of 2nix/FreeDigitalPhotos.net"
• You can have the coolest store in the world, with the best products, top of the line customer service, and the best looking guys and gals working behind the counter, but none of that matters without your customers.
• There are a few steps you can take to help keep ‘em coming back.
01 | Knowledge is Power
• Personalize the experience for each customer to show them that you care.
• By keeping tabs on your customer’s previous purchases and email addresses
• Let them know about new products they may like based on their previous purchases
• Keep them informed about upcoming deals and discounts
"Image courtesy of ddpavumba/FreeDigitalPhotos.net"
02 | Customer Loyalty is a Two-Way Street
"Image courtesy of manostphoto/FreeDigitalPhotos.net"
• Give them discounts and deals for things that they care about.
• Send your customers discounts and deals based on what they have previously purchased.
• Using buzzwords like “VIP Deal” or “10% off today only!” are great ways to incentivize your customers and continually drive traffic.
3. Create a Community
• Make them feel like they have a stake in your business or have had a role in your store’s success.
• By having customers fill out a survey and reporting the results back to them
• Make sure that you’re not bombarding them with surveys every time they come into your store
"Image courtesy of David Castillo Dominici/FreeDigitalPhotos.net"
4. Referral Programs
"Image courtesy of Stuart Miles/FreeDigitalPhotos.net"
• One of the best word-of-mouth incentives a business can offer.
• It’s a great way to get people talking about your business.
• Studies have shown that by offering as little as 10% off of a purchase, customers will refer friends and family to your store, bringing in new customers as well as bringing back your old ones.
Bindo is not just a cloud-based iPad POS; it’s a way of doing business.
hello@bindo.com
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