How To Improve SEO Website Traffic?

SEO Audit Report and Strategic Plan to Improve Your Organic Website Traffic

February 26, 2016To: Your NameManager of Your Company

From: Anthony RaglandStrategist at Smart Digital

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

On-The-Page Factors Off-The-Page Factors

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

• Content (Quality, Fresh, Duplicate, etc.)

• HTML (Meta Tags, Structure, Headers, etc.)

• Architecture (Crawl, Speed, URLs, etc.)

On-The-Page Factors Off-The-Page Factors

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

• Content (Quality, Fresh, Duplicate, etc.)

• HTML (Meta Tags, Structure, Headers, etc.)

• Architecture (Crawl, Speed, URLs, etc.)

On-The-Page Factors

• Links (Quality, Quantity, Text, Spam, etc.)

• Trust (History, Authority, Reputation, etc.)

• Social (Signals, Shares, Integration, etc.)

Off-The-Page Factors

Our Plan & Approach Data, Data, Data, Data …

Our Plan & Approach Data, Data, Data, Data …

Smart Data-Driven Decision Making

Our Plan & Approach Data, Data, Data, Data …

Smart Data-Driven Decision Making

4 Types of Web Analytics Quantitative (clickstream)

Qualitative (active research) Competitor Intelligence

User Targeting & Behavior

Data Collection Process

Data Collection Process

I’ll Use SEO Tools To Collect Your Website Data

Data Collection Process

I’ll Use SEO Tools To Collect Your Website Data➡ Crawl Your Website Data w/ a Multiplicity of SEO Tools ➡ Collect, Clean and Analyze Your Google Analytics Data ➡ Collect, Clean and Analyze Your Search Console Data ➡ Collect and Analyze Your Website Usability Data ➡ Collect and Analyze Your Website Competitor Data

Data Analysis Process

Data Analysis Process

I’ll Deep Dive Into Your Data Looking for Gems

Data Analysis Process

I’ll Deep Dive Into Your Data Looking for Gems ➡ On-page SEO Audit & Analysis of Your Website ➡ Architecture and Structure Examination of Your Website ➡ SEO Content Analysis and Content Style Review ➡ SEO User Experience & Interface Analysis & Testing ➡ Off-page SEO Audit & Analysis of Your Website

Your SEO Deliverables

Your SEO Deliverables

You’ll Receive The Following SEO Deliverables

Your SEO Deliverables

You’ll Receive The Following SEO Deliverables➡ The Clean SEO Data We Collected from Your Website ➡ Comprehensive SEO Audit Report of Your Website ➡ Strategic & Tactical SEO Plan for Your Website

Let’s make a deal …