How to Get Real Business Results from Your Content Marketing Efforts

Visitors

Subscribers

Contacts LeadsQualified Prospects

Customers

Referral Sources

Check Keyword reports

Check Google Trends

Check Referral Traffic reports

Consider driving traffic sitewide

Highlight it on your site’s home pageMake it visible from other top entry pages

Promote it with paid traffic

Google AdWords

Facebook Ads

LinkedIn Ads

“Atomize” it

Prominently place share buttons, show share counts, etcPut an opt-in on it

Consider paid promotion

“Atomize” it

Looking for factors that might get in the way of good search engine performance

Front-end / design problems (mobile responsiveness, errors, etc.)Load time

Other essentials

Is this useful?More powerful question: Will this get used?Refine based upon insights gained from continuous improvement processes

B2B? Job Seekers? Business professionals? LinkedIn Pulse

Column on Medium

Guest post?

Talk for conference(s)?

Facebook: VideoYouTube: VideoPodcast? (or Audio Player)

Does it lend itself to being converted to an infographic?

New post? Embed into existing post?Email to

Bloggers & InfluencersShould it be included in an email sequence?

Follow-up for lead magnetWelcome sequence for new subscribers (“best of”)

Trade groups & other hubs Facebook & LinkedIn groups / forums

Visual social networks

Great case study: Brushy Bear

Highly engaging & shareable

Video: 2.7M Facebook views

Spending approx. $.004 per view

GrowTheDream.com/WCMIA@TheDavidJohnson