How to do SEO Audit an Google Play Store App - ASO

APP Store AuditingGoogle App Store

NewsBytes App Audit Index

Competitor AnalysisKeywords ResearchLocalizationLanguagesScreenshot AnalysisSocial MediaSEO OptimizationAnalytics DataDownload

Competitor AnalysisElements NewsBytesApp Inshorts

Keywords Not Ranking most of keywords

Ranking almost all Target keywords

Language Only English English & Hindi (Another 7 language lunching ‘16)

Screenshots App use steps are not clear

App use steps are clear

Title NewsBytes - Daily News Digest!

Inshorts - News in 60 words

Descriptions 183 words 493 words

Logo Not Matched any other social media logo

Same through out all digital platform

Play Store Rating

Nothing Top Developer with symbol

Short Description

Newsbytes Inshorts (Formerly News in Shorts)

Competitor AnalysisElements NewsBytesApp InshortsReviews 685 109878Ratings 4.7 4.5What's New Performance optimization

Improved responsiveness for lower end cellphones.

As our gift to you on entering 2016,We decided to make the app fresh and clean!We brought more video platforms in store,Dressed and served like never before!Added app invites with a personal touch,Fixed crashes and removed all slutch!

Updated Dec 19, 2015 Jan 14, 2016Size 4.1 4.9

Competitor AnalysisElements NewsBytesApp Inshorts

Installs/ Downloads

10000 – 50000 1,000,000 - 5,000,000

Current Version

2.3.1 3.4.0

Require Android

4.0.3 and up 4.0 and up

Content Rating

Rated for 3+ Rated for 3+

Permission Can be customize Good

Keywords RankingKeywords NewsBytesApp Inshorts

News Nil 6th position

Short News Nil 1st position

Concise News 3rd position 8th position

Contextual News 2nd position Nil

Fact News Nil 1st position

News App Nil 8th position

Summary News Nil 19th position

Daily News 27th position Nil

Digest News 20th position 9th position

Context News 11th position Nil

Leisure Reading 2nd position Nil

App Searching Factors

Featured App

App Store Search

Reference

Advertisement

Social Media/Revie

wsOffers

NewsBytesApp Search Presence

Featured App – Not Found

App Store Search – Not Ranking target keywords

Reference – Not much testimonials

Advertisement – No ads running

Social / Reviews – Not effectively use

Offers – No offer for app users to continue services

Improvement Scope Keywords Languages Content Update Icon Design & UI update in app store Discoverable through App Publishing Network – Admob, Inmobi Localization Benefits Ratings Abandoned rate Download Frequency of use Engagement Social Media Blogging Analytics