How PR can boost your business

How PR can boost your sales and revenue

92% of people trust earned media http://onboardly.com/startup-pr/pr-metrics-that-matter-infographic/of consumers trust earned media

PR generates 10 to 50 times more conversion http://www.fastcompany.com/3034498/the-future-of-work/why-public-relations-and-media-relations-dont-mean-the-same-thing-anymore

80% people prefer article than ad as a info source http://contentmarketinginstitute.com/what-is-content-marketing/

Public Relations

sales and product, forgetting

Companies are focusing on

Truly exceptional PR has direct

impact on company revenue.

PR isn’t panacea for financial

changes. But with it you will gain

several key outcomes.

about importance of PR.

PR outcomes

Branding A consistent public relations program will help build general

awareness of your product, service or brand and will supplement

any direct marketing and advertising efforts.

Visibility A lot of small and medium size businesses can’t gain traction in marketplace.

It’s not business model that’s problem. It’s lack of visibility.

PR increases your visibility in media, internet end search engines.

Third party promotion Your prospects and clients are very sceptical about marketing messages.

But if third party is talking about you, people will listen.

In end of the day you’ll gain more credibilty and spread your message.

Employee morale When your PR campaing launch you can be sure to see proud company

Employees burst with joy to be engage with newsworthly activities.

Motivated employees generate more revenue than unmotivated ones.

Damage control Any business interacting with public will get to the point when damage control

is needed. Crisis managment is PR team work. Unsolved problems

may have a great impact on your business and destroy trust you earned.

Different kinds of PR

Kinds of Public Relations

Media Relations

Newsletter

Special events

SEO PR

Media Tours

Media Relations media you can gain coverage.

With estabilishing relations with

and offer credibility.

It helps to to sustain integrity

Media Tour spokesperson to travel around.

This strategy involves company

attending events.

giving interviews and

Newsletter method of keeping individuals

A newsletter offers an excellent

and achievments.

updated about you company

Special events to a consumer appreciation

They might be anything

or running a discount.

day, market day, hiring a brand,

SEO PR will boost your visibility

Combining SEO and PR

negative articles or comments.

in seach results and help to „hide”

PR tips to boost your business

Frame out your story Without communication, without story, without a strategy you can’t gain

trust on the market and build your brand. Don’t let someone else

tell your company story for you.

Respect your money A public relations campaign may be executed with less budget

than majority of ad campaigns.

Build a media network Make contact with journalist and become their trusted information source.

You can boost your media relations by knowing your journalists better.

Try to build a media base, send friendly e-mails and compelling pitches.

Build your brand journal Gather or press releases and press kits in one place.

It will help journalists with research and boost your SEO.

Remeber to optimize it for social media and make sharing easier.

Sustain regularity Even the best of public relations campaigns seldom produce results overnight.

Plan your campaing from a six month to one year and set certain goals.

Prowly will boost your PR PR will boost your business

Try us for free or request a demo: www.prowly.com