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This is my presentation from the 2014 BrightonSEO conference. It walks through how skills built up from print journalism can translate into winning strategies for digital.
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HOW JOURNALISTIC PRINCIPLES WILL SHAPE THE DIGITAL MARKETING
OF TOMORROW
JULIA OGDEN
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XXXX CONTENT LED PLAN
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TEEN DREAMS
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JONATHAN ROSS
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BAZ BAMIGBOYE
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KENNETH BRANNAGH
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DAME JUDI DENCH
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DAME JUDI DENCH
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WHO WROTE THIS?!
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BE DIFFERENT
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VARIETY IS THE SPICE
OF LIFE
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Julia Ogden Head of Content
@JuliaOgden2 www.zazzlemedia.co.uk julia.ogden@zazzlemedia.co.uk
THANKS FOR LISTENING QUESTIONS WELCOME
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