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This slide show is geared to women entrepreneurs, start ups, marketing directors at non profits and small business. It talks about the basics, why things have changed and how to focus efforts once you have your goals and target markets defined for your business. Social media overview, online reputation management and reviews and the importance of mobile marketing are covered. This is an overview.
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Impression-Marketing.com
Anne Moss Rogers2013
How Do You Succeed in a World of Chaotic Marketing?
Women’s Center Workshop
Impression-Marketing.com
Impression-Marketing.com
Technology ImprovedTechnology Improved
Multiple DevicesMultiple Devices
Impression-Marketing.com
Buying Behavior ChangedBuying Behavior Changed
Impression-Marketing.com
Sales Funnel ChangedSales Funnel Changed
Impression-Marketing.com
Some Things No Longer WorkSome Things No Longer Work
More Labor IntensiveMore Labor Intensive
Impression-Marketing.com
Too Much to Keep Up WithToo Much to Keep Up With
Impression-Marketing.com
ReviewsYelpGoogle+Angie’s List
• Organic Search• Pay Per Click Ads• Content Marketing
The New Marketing PlanThe New Marketing Plan
Impression-Marketing.com
Define Business GoalsDefine Business Goals
Set a BudgetSet a Budget
Define Your Target MarketDefine Your Target Market
• Who are they?• Where are they?• What do they care about?
Define Your MessageDefine Your Message
Example of a MessageExample of a Message
Example of a MessageExample of a Message
Pause HerePause Here
The Value of Email MarketingThe Value of Email Marketing
Building the ListBuilding the List
Design the eNewsletterDesign the eNewsletter
Pause HerePause Here
Online ReviewsOnline Reviews
According to Forrester Research
71%of online shoppers read reviews before
making a purchase
How Do You Get Online Reviews?How Do You Get Online Reviews?
Step One. Claim a Page.Step One. Claim a Page.
Step Two. Buy a URL and Redirect ItStep Two. Buy a URL and Redirect It
RVAPlumber.comto
https:google/+robinsonsplumbingservice
Step Three. Print CardsStep Three. Print Cards
Step Four. Hand Them Out!Step Four. Hand Them Out!
Results For “plumbers richmond va”Results For “plumbers richmond va”
Don’t Want To Do All That?Don’t Want To Do All That?
Pause HerePause Here
Social MediaSocial Media• LinkedIn for B2B and professionals• Facebook for non-profits, retail, photographers• Pinterest for fashion, crafts & visual businesses• Houzz for interior designers, remodel contractors• Foursquare for retail businesses• Twitter has SHORT shelf life. Reporters, non profits, famous people• You Tube for everyone!
Why ?Why ?
You are 50 X more likely to end up on page 1 of
Instagram Can do Double DutyInstagram Can do Double Duty
Which Social Media?Which Social Media?
Pause HerePause Here
Going MobileGoing Mobile
18%-30% of website traffic comes from smartphones
Going MobileGoing Mobile
Mobile ResponsiveMobile Responsive
Impression-Marketing.com
Marketing Is….Marketing Is….
Impression-Marketing.com
Stalk Us Online atStalk Us Online at
Impression-Marketing.com
ImpressionMarketing @impressionM
Easy to Get eNewsEasy to Get eNews
Impression-Marketing.com
Go to Impression-Marketing.comClick the bar at the top of the page
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