How a changing world can affect shopper behavior?

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Wim Hamaekers – haystack international – Trends Day UBA 2014 – Shopper trends – The changed Shopper World – Is traditional Retail dead?

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40

42

44

46

48

50

Source: Sociaal en Cultureel Planbureau (SCP) - 2006

43,4 43,645,7

48,6

47,0

48,0

46,0

42,0

Source: haystack – UBA – Carrefour study

18% 17%17%28% 27%

18% 16%7% 7%

28%

5%

23

22%

8%

25% 30% 29%

14%

34%43%

35%23%

35% 30%47%

40%

16%

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