Holistic Marketing Framework "sinarmas land" (Presentation Strategy Marketing Analyse)

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KARAWANG INTERNATIONAL INDUSTRIAL CITY

Potensi SDM IndonesiaCOGNITIVE SPACE

COGNITIVE SPACE

COGNITIVE SPACE

PADAT & AREA KECIL

KEMACETAN DALAM KOTA

JAKARTA

COMPETENCY SPACE

RESOURCE SPACE

RESOURCE SPACE

Kawasan Industri Pertama di Indonesia

OHSAS 18001:2007 Manajemen Kesehatan dan Keselamatan Kerja

RESOURCE SPACE

KARAWANG INTERNATIONAL INDUSTRIAL CITY

CUSTOMER BENEFITS

Jakarta ~ Cikampek Toll Road

Suryacipta

Industrial Estate

KIICDELTA MAS

LIPPO Cikarang

MM 2100JABABEKA

20 31 37 47 54

KIM BIC

Award winning industrial estate in Indonesia with superior infrastructure, named as Best Industrial Estate in Indonesia by Ministry of Industry

First Industrial area in Indonesia to be awarded ISO 9001: 2000, ISO 14001: 2004 for Quality Management System and Environment in 2002 and OHSAS 18002: 2007 for Occupational Health & Safety Management System

Strategically located with direct toll road access from freeway at KM 47 and easy access to key transport nodes for industrial estate (~ 60km from Tanjung Priok port and ~ 80km from Jakarta international airport)

CUSTOMER BENEFITS

Multi Purpose Hall

Water TreatmentTransformer Subtitution

Apartment

Management Office

CUSTOMER BENEFITS

Industrial Modern with Green Industrial

BUSINESS DOMAIN

BUSINESS PARTNER

•Pure industrial-based township development •Karawang International Industrial City is a JV between SML and ITOCHU Japan. Key tenants include Toyota, Yamaha, Panasonic, Sharp, Kao Corporation Astra Daihatsu •About 130 companies (more than 80% of which are Japanese-affiliated companies)

BUSINESS PARTNER

KARAWANG INTERNATIONAL INDUSTRIAL CITY

InternalResourceManageme

nt

CustomerRelationshi

pManageme

nt

BusinessPartner

Management

ValueDelivery

CustomerRelationshipManagement

Need or want?Who is the customer?

Their behavior

CUSTOMER RELATIONSHIP MANAGEMENT

AJINOMOTO UNICHARM YAMAHA

TOYOTAKAO SHARP

CUSTOMER RELATIONSHIP MANAGEMENT

Alfred Weber’s Theory of Industrial Location

Location Theory

Other Oriented

Market Oriented

Raw Material Oriented

Dekat pelabuhan, bandara, jalan, iklim dll

Dekat pasar Dekat bahan baku

INTERNAL RESOURCES MANAGEMENT

Business Partner

Management

Deliver the ProductsSource Process

INTERNAL RESOURCES MANAGEMENT

Harga listrik antara di luar kawasan dengan di area KIIC sekitar Rp100 per kilowatt hour (kWh).

Jika pelanggan industri biasa hanya Rp 650 per kWh, maka pelanggan industri di kawasan KIIC membayar Rp 773 per kWh.

BUSINESS PARTNER MANAGEMENT

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