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Digital Marketing StrategyBy Xinyue Cui
Target Market
• Age between 15-40
• Keen sense of fashion and trend
Goals
• 10%
• 1.6m
• awareness&engagement
Campaign• Pinterest Contest
• Pinterest Contest
• Backstage Stories Reveal
• Promotional News Update
• Celebrity Endorsement
Tactics & Tools
What’s in the App:catalogonline orderupdate trendsdeals
Daily Estimates:514-629 clicks
53.4k-60.9k impressions1.62-1.97 Ave. positions
$1,961-$2,067 cost
Tactics & Tools
Pinterest Contest
Facebook Page
Twitter Account
Youtube Channel Featuring Backstage Stories
How to Measure Success
• Google Analytics
• Sales online and in physical stores
• Engagement increase
Summary
• Increase awareness and engagement
• Social media bombard
Thank you！
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