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#SMX #11C3Thomas Ballantyne /
@Thos003
Search In Review
Harnessing The Power Of
Online Reviews
#SMX #11C3Thomas Ballantyne /
@Thos003
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#SMX #11C3Thomas Ballantyne /
@Thos003
So let’s talk about those STARS!!!
#SMX #11C3Thomas Ballantyne /
@Thos003
Who performs the worst?
o JourneyoBritney SpearsoMadonnaoSnoop DoggoKanye West
#SMX #11C3Thomas Ballantyne /
@Thos003
Who performs the worst?
o JourneyoBritney SpearsoMadonnaoSnoop DoggoKanye West
#SMX #11C3Thomas Ballantyne /
@Thos003
What has the most reviews online today?
#SMX #11C3Thomas Ballantyne /
@Thos003
1st place
Highestin reviews goes to a GOOGLE PLAY APP!!Which one wins?..
#SMX #11C3Thomas Ballantyne /
@Thos003
62,642,670
X 4.0 avg =
250,570,680starsOwned by Google
#SMX #11C3Thomas Ballantyne /
@Thos003
Clash of Clans
34,542,651Ratingsx 4.6 = 158,896,194 stars= $378,675 Daily
iTunes has
2,114,873 reviews for Clash
#SMX #11C3Thomas Ballantyne /
@Thos003
# 2 ?
#SMX #11C3Thomas Ballantyne /
@Thos003
4,501,7734,501,773 x 4.43 = 19,942,854 Stars Generated
byHarry Potter and the Sorcerer’s Stone
+794,919/year+3,521,491*
#SMX #11C3Thomas Ballantyne /
@Thos003
17,321,534 17,321,534 x 4.42 =
76,561,180Stars added
By J.K. Rowlings
#SMX #11C3Thomas Ballantyne /
@Thos003
1,782,562 x 9.3 = 16,577,826 Stars
1,782,562 #3 in reviews
#SMX #11C3Thomas Ballantyne /
@Thos003
Most Reviews on Google Maps?
= 111,601 Stars
#SMX #11C3Thomas Ballantyne /
@Thos003
How about rating your drug dealer?
#SMX #11C3Thomas Ballantyne /
@Thos003
#SMX #11C3Thomas Ballantyne /
@Thos003
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#SMX #11C3Thomas Ballantyne /
@Thos003
I am a good
kisser. I hear he is
a good kisser.I’ve kissed
him and he is a good kisser..
#SMX #11C3Thomas Ballantyne /
@Thos003
User Generated Content (UGC)A Totally Hip Infographic
51%Trust UGC over
information on a company site (16%) or news articles about the company (14%)12x
Online reviews are
more trusted than descriptions that come from manufacturers
eMarketer, February, 2010
only
29%
use social networks to find productinfo
29%
Highlight a stat in this circle!
½ MillennialsTrust UGC
More than Friends & Family
- baazarvoice
94%Use social
media
8.5 B$ocialMedia
#SMX #11C3Thomas Ballantyne /
@Thos003
Those that admit online reviews influence buying decisions,And those that lie about it.
#SMX #11C3Thomas Ballantyne /
@Thos003
Here’s another space for a stat!Double-click on the column chart below to edit the style. Right click > “Edit Data” to update the values. Use the banners on the right for labeling.
Consumers own your brand
messaging!
12x 51%
#SMX #11C3Thomas Ballantyne /
@Thos003
“This crap doesn’t fly any more!”
Marketing Snake-Oil81 Reviews
#SMX #11C3Thomas Ballantyne /
@Thos003
Consumerreviews shatter crafty marketing.
Have lost the power of mass mediaCompanies
#SMX #11C3Thomas Ballantyne /
@Thos003
And Great Products WIN.
#SMX #11C3Thomas Ballantyne /
@Thos003
Most reviewed Amazon product goes to..
Kindle Fire with 111,376 reviews
#SMX #11C3Thomas Ballantyne /
@Thos003
The Banana slicer onAmazon, the review gets 54,472 votes!
http://blwrk.us/banana-slicer-lol
Single most reviewed item on Amazon a year ago was...
#SMX #11C3Thomas Ballantyne /
@Thos003
Did you know that Amazon is the largest single source of consumer product reviews?
#SMX #11C3Thomas Ballantyne /
@Thos003 @Thos003 / with Bulwark Exterminating/ -
"taking a different approach ... The good, the bad, and the ugly ... to let truth loose"
Speaking on reviews, Amazon CEO, Jeff Bezos said Amazon is
#SMX #11C3Thomas Ballantyne /
@Thos003
amazon owns and implements their review strategy on..
#SMX #11C3Thomas Ballantyne /
@Thos003
#SMX #11C3Thomas Ballantyne /
@Thos003
- Movies- Books- Music
-PRODUCTS
($$$$)
- Apps- Music
-MAPS ($)
#SMX #11C3Thomas Ballantyne /
@Thos003
=$$$$$
Trust is currency
Trustis
currency
=
#SMX #11C3Thomas Ballantyne /
@Thos003
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#SMX #11C3Thomas Ballantyne /
@Thos003
13,90713,907 x 4.9 = 68,144 Gold Stars
13,907 Smiles from Techs +13,907 Conversations with Customers
= Higher Referral Rates + Higher Customer Satisfaction
#SMX #11C3Thomas Ballantyne /
@Thos003
#SMX #11C3Thomas Ballantyne /
@Thos003
#SMX #11C3Thomas Ballantyne /
@Thos003
#SMX #11C3Thomas Ballantyne /
@Thos003
#SMX #11C3Thomas Ballantyne /
@Thos003
First Viral Review MOBBING
Bin LadenMay 4, 2011http://blwrk.us/B1nLad3n
#SMX #11C3Thomas Ballantyne /
@Thos003 @Thos003 / with Bulwark Exterminating/ -
Post a video harassing a pizza guy over a $7 tip…
F&R’s Yelp reviews blow up!
#SMX #11C3Thomas Ballantyne /
@Thos003
Review Mob on the loose!
7,856 negative Yelp & 2,769 negative Google reviews
Over a $7 tip. 1/14/2015
#SMX #11C3Thomas Ballantyne /
@Thos003
Trump Properties have fallen since election by 40%Avg. Ratings were 4.0, now 3.7
Trolling the Troll?
#SMX #11C3Thomas Ballantyne /
@Thos003 @Thos003 / with Bulwark Exterminating/ -
92% of consumers read online reviews to determine quality of a local business
Many business owners don’t thinkonline reviews are
important.
“Reviews are not fair.”
“I am a totally amazing pig!”
#SMX #11C3Thomas Ballantyne /
@Thos003
YOU DON’T HAVE A REVIEW PROBLEM,
YOU HAVE A BUSINESS PROBLEM!!!
#SMX #11C3Thomas Ballantyne /
@Thos003
F&cC FEEDBACK &
CLICKS/CONVERSIONS
#SMX #11C3Thomas Ballantyne /
@Thos003
Britney has 18 mentions of “lip sync” in her first 20 negative reviews.
Feedback
Milli & Vanilli like this slide.
#SMX #11C3Thomas Ballantyne /
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Stars get clicks!
#SMX #11C3Thomas Ballantyne /
@Thos003
What do review stars do for search?
- 4th organic listing- 26% of clicks- 15% of time spent on the
page
#SMX #11C3Thomas Ballantyne /
@Thos003
How do I get good reviews?
#SMX #11C3Thomas Ballantyne /
@Thos003
Customer Satisfaction"We looked at people who mentioned “bad” or “awful” customer service versus those that mention “good” or “great” customer service. If a yelper mentioned good customer service, they are over 5 times as likely to give a 5 star review rather than a 1 star. Similarly, nearly 70% of “bad” customer service experiences are given 1 star, compared to less than 5% that get 5 stars.” - Yelp
1
#SMX #11C3Thomas Ballantyne /
@Thos003
Hire people that willlove your customers.
#SMX #11C3Thomas Ballantyne /
@Thos003
Ask ,and ye shall
receive.Most business owners don’t ask for online reviews.
2
#SMX #11C3Thomas Ballantyne /
@Thos003
250 Billion Stars in the Milky Way
We only need 14.59 five-star reviews per internet user today to catch up.
462,486,251 review stars accounted for in this presentation.
#SMX #11C3Thomas Ballantyne /
@Thos003
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
SMX asks for Speaker ReviewsI appreciate your feedback.
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