HAL Ad Campaign

DAM Ships

CampaignHOLLAND AMERICA LINE

Appeal to upscale boomer aged consumers and those

reaching retirement age.

Flaunt the fact that there are no screaming kids or drunken

partiers on board, unless of course at their age they’re still

into that sort of thing.

STRATEGY

PRINT ADS

• Each ad wi l l

feature a

d i f ferent

dest inat ion.

• The body copy

wi l l re inforce

that the ships

names al l end

in DAM by

l i s t ing the

ships that

w i l l be on

that route .

DESTINATION

POSTCARD

THEMED

SPREAD AD

BANNER AD

FIRST TWO SLIDES

NEXT TWO SLIDES

FINAL SLIDE

SMART PHONE APP

iPHONE &

ANDROID

APP• Once you book

a c ruise you wi l l get a booking number.

• That number can be entered into the app.

• Cruise takers wi l l then be able to access local t ime & weather.

• An i t inerar y with map that w i l l auto update in real t ime.

• They wi l l a lso be able to book shore excursions for thei r spec i f ic c ruise .

FIRST THREE FRAMES

LAST THREE FRAMES

GUERILLA

Smal l rep l icas

of HAL ships

wi l l be p laced

in a water t rap

at go l f courses

in locat ions

such as

Flor ida,

Cal i forn ia ,

Nevada, and

Ar i zona.

GUERILLA

AD

THANK YOU!