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KRISNAWATI YUDA USMAN
INGE ANDINI
DIGITAL STRATEGY
PRESENTEDBY
GOOD DAY COFFEE **********
CLIENT
**************STRATEGIC LEVEL
MISSION
VISION
FORECAST
GOAL
coffee is not only for adults but also teens
with their bunch of activities
GOOD DAY is teens’ companion
drinking coffee is the new teenage habit
upgrading the sales number
**************ACTION LEVEL
OBJECTIVES
ACTIVITIES
bunch of people will take a part of these
digital activities
photo contest, recipe contest and
conversation in digital
**************OUTCOME
MEASURES
OUTCOMES
the growing number of fans and followers,
activities
growing number of follower 500/month nd
fans 15000/month and also more fans
convert into user and a growing number of fans who are user of GOOD DAY
**************REVIEW
TARGET AUDIENCE
creative, fun, dynamicteens ( 15 - 18 yo)A - C+
**************CAMPAIGN OBJECTIVE
AWARENESSPRODUCT
TRIALEMOTIONAL BONDING
bringing the awareness on “ADA RASA BARU”
to a sales level which at the end will led to
a bonding in digital
****** ******
PROBLEM APPROACH
Besides the
product distribution,
we need to
also
encourage
the
audiences to
join GOOD DAY
digital hub
. Digital Activities
. Social Media Maintaining
**************DIGITAL STRATEGY
ONLINE ADS
SOCMED EVENT
MICROSITE
CAMPAIGN
OBJECTIVE
**************TIMELINE
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY
RICH MEDIA BANNER
TW QUIZ TW QUIZ TW QUIZ TW QUIZ TW QUIZ TW QUIZ
FB CONTEST FB CONTEST FB CONTEST FB CONTEST FB CONTEST FB CONTEST
MICROSITE MICROSITE MICROSITE MICROSITE MICROSITE MICROSITE
KPICONTENT CONTENT CONTENT CONTENT CONTENT CONTENT
FB 15000 FB 15000 FB 15000 FB 15000 FB 15000 FB 15000
TW 500 TW 500 TW 500 TW 500 TW 500 TW 500
**************THANK YOU
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