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Giraffe Advertising & Marketing Pvt. Ltd. AN INSIGHT
About Us
Giraffe Advertising & Marketing, having established its presence 14 years ago has a team of dedicated & experienced professionals, who have extensive experience in the field of advertising, marketing, retail,, promotions, exhibitions & outdoor
Our advanced, intellectual and imaginative approach has helped clients to turn every dream into reality while working within the estimated budgetary constraints and stipulated time frame.
Our in-house fabrication unit offers a comprehensive solution to make every BTL activity or an Outdoor Campaign an outstanding success.
In the competitive market place, effective communication helps clients achieve their bottom line business objective.
Understand Clients
Requirements
Strategize Solutions
Deliver Results
Approach
Belief We create new paradigms of “effective communication” to let our clients communicate effectively with their audience
Highly Flexible
Perfect and Advanced Solutions
Innovative & Concept Based
Result Oriented
Use of Modern Methodology
Handled by Competent & Experienced Industry professionals
Business Philosophy
Our DNA
Staffed and managed by very senior professionals
Senior management involvement with the client
Highly personalized servicing credo
Practice-led, cross platform linkages for domain knowledge sharing
Your business matters to us!
Out Of Home
Retail Consultancy
BTL and Activations
Areas of operation
We offer our clients both, integrated communication service and stand alone services
Our Strength
In House for Out of House
We have an in-house Fabrication Workshop in Delhi , Mumbai & Banglore that enables us to offer
the most competitive rates for undertaking jobs of Fabrication such
As Retail Branding, Exhibition Stalls, Kiosks, Sets, Stage, Backdrops, Ramps, Projection Screen, Thematic Sets, and other customized Setups.
And ‘Accuracy’ and ‘Quick Turn Around Time’ sets us apart
Our Team
The team has
Vast experience – by volume, top clients, types of execution
Excellent attitude – Dedicated, Result oriented, quick thinkers
One of our main areas of expertise is in the supply of high quality crew for a wide range of events, including concerts, shows, conferences and exhibitions. We aim to provide you with the highest levels of service and we are extremely proud of the fact that our clients tell us that our crews and team leaders are some of the friendliest and hardest-working around.
Clients
Provide
With our capability to execute pan India campaigns
We Provide
Consistent communication plan based on strategic planning
Nation wide media planning, buying & implementation services
OOH Strength
We own more than 1000 sites in:
Punjab
Haryana
Jammu & Kashmir
Himchal Pradesh
We have a strong vendor relation PAN India which enable us to provide PAN India media planning
Our Presence in Punjab – 24 towns
• Chandigarh
•Amritsar
•Patiala
•Sangrur
•Bhatinda
•Faridkot
•Talwandi Sabo
•Budladha
•Munak
•Patran
•Kapurthala
•Phagwada
•Ahmed Nagar
•Bassi Patana
•Amloh
•Gurdaspur
•Batala
•Mukstar
•Anandpur Sahib
•Pathankot
•Jagraon
•Barnala
•Taran Taran
•Nawahshahr
Our Presence In Jammu & kashmir – 22 towns & up country
•Jammu
•Srinagar City
•Katra
•Udhampur
•Khatua
•Sambha
•Ramban
•Patni Top
•Batote
•Baramulla
•Sopore
•Kupwara
•Anantnag
•Bijbihara
•Gandharbal
•Gulmarg
•Pulwama
•Shopian
•Kulgam
•Rajouri
•Punch
•Doda
Our Presence in Himachal Pradesh – 21 towns & Up Country
•Shimla
•Dharamshala
•Mandi
•Kullu
•Solan
•Nalagarh
•Bilaspur
•Kangra
•Baijnath
•Nagrota
•Rampur
•Rohru
•Una
•Hamirpur
•Manali
•Baddi
•Palampur
•Ponta Sahib
•Chamba
•Dalhousie
•Sarkaghat
Our Presence in Haryana – Covering 10 main towns & NH – 1 & NH -10
•Sonipat
•Panipat
•Gannur
•Samalkha
•Pipli
•Ambala
•Shahbad
•Hissar
•Rohtak
•Sirsa
Events & Activations Case Studies
Our Services
Team Giraffe is a lean machine with experts in their own field which
benefits our clients as they enjoy a Bigger, Bladder Bang for their buck
for every project they execute through us.
Corporate Events
MICE
Exhibitions, Seminars & Road shows
Celebrity Management
Dealer Meets
Public Relations
Social Events
Market Research & product Launches
Retail Visibility & Visual Merchandising
Panasonic Mobile Retail Activation • Panasonic Mobile Retail Launch Activity
taken place in 82 cities across PAN India.
• A small Tamasha with Dhol was done at Retail Shops and product placement and order was taken by the Sales team
• The activity continued for 10 days during Durga Puja and Dushera with great enthusiasm and aggressively.
• Panasonic newly launched model P55,P50,SWITCH,T40P65 etc got the good response from the market with this activity.
• A small cake cutting ceremony also took place at each store.
• Talking Numbers • Over 2500 shops were approached in
82 cities over a period of 10 days. • Over 42000 Panasonic
Mobile(different models)were placed.
Panasonic Mobile Retail Launch Activity
Snapdeal Market Mapping
Snapdeal wanted to cover Tier 1 & Tier 2 cities retailers/wholesalers/distributors/dealers and taking them onboard with Snapdeal
We deployed promoters to reach out the market and interact with them to take out the useful information to get register
This activation was also a short study to understand market interest to go online and the convenience of shopping.
Electronic and Apparel category were approached.
Talking Figures 8 cities were covered
On an average 5 key markets were covered in each city
Around 7000 retailers/distributors/wholesalers were approached
2400 retailers/distributors/wholesalers turned up to get connected with Snapdeal
Purpose:- Promotion of Casio Scientific Calculators at DLF Cyber City, Gurgaon Corporate Parks. Activity - The Main idea was to promote/Market New Range. We covered Building Nos. 5,8,9,10,cyber hub, infinity. It was 2 days activity in each building. Sales Push - Discounts of 10% were offered to all customers on instant purchase. Talking Numbers • The total reach was around 4000. • The total no. of people
approached was around 2000
Casio Corporate Park Activity
Dell Tablet Activation
The Objective of the Activity was to influence maximum footfall at the Activity Zone and the nearby Dealer’s showroom.
The focus was on educating customers about the Dell Tablets and pushing sales
Activation taken place in Delhi, Lucknow, Jaipur & Ludhiana markets where Dell Exclusive stores were located.
We engaged crowd in Tablet games and various emcee related games and educated about Dell Tablets
Through the activity the sale was pushed .
AGC Cisco Partner ship Summit
Special event at select cities to mark the beginning of a new Association
AGC offering Cisco - signifying a strategic tie up of two leading solution Integrators marking a new beginning of providing better offerings to its partners / Clients
Target Group AGC customers
Target Cities Delhi
Mumbai
Bengaluru
Citibank Exclusive Homes-Property Expo
A series of 2-day exhibitions showcasing projects by leading developers and latest products of premium home décor brands.
The exhibitions was held held in 4 major metros, Delhi, Mumbai, Bangalore and Chennai.
An opportunity for the participating developers and brands to interact, engage and establish contact with prospective buyers.
The basic aim of the exhibition is to bring builders and service providers of residential properties face to face with actual buyers who are scouting for properties.
The target group comprised of Young Couples looking for their
first home
Home Seekers looking to upgrade their family abode
High Net Worth Individuals seeking investment options in Delhi, Gurgaon, Noida region.
Hero One Cycles Product activation
A 5 day exercise covering 3 RWAs & 2 Schools in South Delhi got us a good 2890 contacts
20 cycles were sold / booked at the activities
Over 8000 discount coupons given
Walk ins at the retail stores (company owned outlets went up by nearly 35% on the weekend post the activity (measured by the discount coupons given)
LG- Bihu Carnival Guwahati
To show case the entire range of LG products during the festive season
Bihu being the main festival of the Assamese people , we suggested a concept based on the Bihu theme.
Keeping in mind the TG and the objective, we selected Guwahati Town Club as the venue for the exhibition.
Members of the club provided us with the perfect TG
The Hussori group ( A complete bihu dance group with male and female dancers) was hired to perform at the event.
A complete LG Shoppe was set up at the venue
Snap Fitness Market Activation & Road show
Snap Fitness, is a recognized global leader in the fitness industry
Snap Fitness made its Indian debut through its Master Franchise Force Fitness in the year 2008.
To promote the Launch of The Snap Fitness Clubs
The idea was to generate leads ,spread awareness, meet, interact, engage potential members from the activity.
To cover a 10 km radius of the new centres
8 days of extensive on ground coverage for each Centre
Launched 6 centres in North India Delhi-5
Pathankot-1
Over 18000 leads generated
HDFC Bank-Neighborhood contact Program
Phase I – Pre-event:
5 days – Monday - Friday Invite distribution to the target
audience around the branch
Through Door-drops
At Joggers Parks
At Markets and commercial establishments
Branding of key spots with banners and posters
Phase II – Event
2 days – Saturday & Sunday Advisory camp at the branch
Collaterals
Collaterals
Retail
Retail is about differentiation, a unique personality, a true point of difference.
It’s about vision, values, ideas, ideology.
What do we do?
CREATE VALUE
We help the clients to communicate by partnering with them to create their value
Our Capabilities Design & Execute
We work As Project Based Contractor-As a project based contractor we come in
as you need us. We become the extra pair of hands with the creative mind to implement strategies to deliver as required.
In House Partner-As a in house partner we become an extension of your marketing department to create, develop and implement your brand voice.
ACP Team for Cladding Expert Carpenters Team Civil Contractors
Flooring Experts Fabrication Experts UPC- Team
Our Strength Multiple Teams- Multiple Vendors
Retail Projects
Case studies
Michelin Tyre
Michelin is a leading Global Tyre manufacturing company.
Project for fabrication & Installation of Brand stores pan India
Measures undertaken to follow Strict brand guidelines ,material specification and quality control of elements.
End to end solution being provided, starting from Recce, to creating Line & working drawings,3D renders & Final execution & Branding
Completed over 75 new brand stores across India over the last two years
Michelin- In store Branding Pan India
Karbonn Mobiles
Recently we have taken up the project of making SIS units for Karbonn Mobile.
We have deployed the units in 3 cities namely Ranchi, Jalandhar and Faridabad.
Luminous- Kanpur
HDFC Bank ATM’s
HDFC a Leading Private Sector Bank Of the country
Turnkey Project for conceptualisation, planning and execution of ATM’s
Executed the project across Delhi & NCR
Created 37 ATM’s across the region
Delsey-Paris
Delsey a leading French luggage brand
Turnkey Project for conceptualisation, planning and execution of Brand stores pan India
Creation of SIS in MTOs pan India
End to end solution being provided, starting from Recce, creating a BOQ and final execution of the BOQ
7 exclusive brand stores across Delhi & NCR, Punjab & Rajaasthan & 17 SIS executed & commissioned in other major towns
Princeware Eminent
Eminent a leading Global luggage brand brought in India in collaboration with Prince ware
Turnkey Project for conceptualisation, planning and execution of Brand stores pan India
Creation of SIS in MTOs pan India
End to end solution being provided, starting from Recce, creating a BOQ and final execution of the BOQ
17 exclusive brand stores & 7 SIS executed & commissioned
Yatra.Com
Yatra.Com a leading online travel portal with offices across all metros & mini metros.
To change all Brand signages & internal branding as per new creative
To execute the changes simultaneously across 4 states & 12 office locations
Services provided included site recce, creative adaptation , printing , fabrication & installation
Idea & You Showroom & offices
Idea- telecommunication service provider launched its operation in Haryana
Turnkey Project for conceptualisation, planning and execution of IDEA & YOU showrooms & offices across Haryana.
83 exclusive idea brand showrooms & offices conceptualised & executed in Haryana
JK Tools & Files
To change all Brand signage's & internal branding as per new creative in all retail stores across India
Services provided included site recce, creative adaptation , printing , fabrication & installation
Executed the project across 6 states & 450 stores.
Innovative Branding Solutions Internal Branding & Signage's
Chai Point – Noida
CHD- Innovation
Back Ground
To create the awareness of the brand CHD that they have delivered their first project in Delhi NCR on time,
The objective of the campaign was to build a brand loyalty amongst stakeholders & consumers and create a strong brand image of the group for the up coming projects.
The Idea
An OOH campaign to reach the target group in an Innovative way.
The theme of “ON TIME POSSESSION” was to be captured in the innovation
Created 20 ft high 3 D keys as the innovation on the hoardings
Result
A first of its kind innovation in the real estate industry
65 % of the next project was sold within 1 week of the next launch " Vann"
CHD Developers
Continental Tyres
Random Projects
Exhibitions
India Bulls Home Finance Design & Execution Bangaluru & Ahmedabad
DSM CPHI MUMBAI Design + Execution photographs
SIGNET – CPHI MUMBAI Design + Execution photographs
Great White &
Eris
Biocon-Esicon Conf. Pune
& HDIL
HCC,Signet & ERIS-Kolkatta
Our Offices:
Delhi Office
4-A, 1st Floor, Shahpur Jat, Nr. Asiad Village,
New Delhi - 110049 (India)
(O) +91-11-26498949-51 (F) +91-11-2648945
(E) info@giraffe.co.in
Chandigarh Office
3285 sec 51.d, Chandigarh 160055 (India)
(O) +91-172-4605141 | (M) +91- 9815727878
Thank You
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