Getting the Most Out of Your Blogs: Repurposing Your Content

Get the Most Out of Your Blogs: Repurposing Your Content

WordCamp Tampa 2016

Lisa Melegari

What is content repurposing?

What is content repurposing?

Taking an existing blog and turning it into additional types of

content with the same topic/info.

What is content repurposing?

Popular Blog Post

eBook Downloadable Media Newsletters

Why repurpose content?

Why repurpose content?Good content is hard to

come by. Make excellent ideas stretch by

repurposing them!

Capitalize on the success of existing content with a

little effort.

Identifying Repurpose-able Content

Identifying Repurpose-able

Content• Find your best-performing blog posts.• In Jetpack, go to your Site Stats dashboard and look at your Top Posts & Pages.• In Google Analytics look at Behavior > Site Content > All Pages

Identifying Repurpose-able

Content

Identifying Repurpose-able

Content• Find your best-performing blog posts.• In Jetpack, go to your Site Stats dashboard and look at your Top Posts & Pages.• In Google Analytics look at Behavior > Site Content > All Pages

From Blog to eBook

Why eBooks?• Establishes you as an author (authority!)• Repurposes your blog content (more reach!)• Can be a really awesome marketing tool (build a mailing list!)• You could even – PROFIT?!

Finding Your eBook Content

Remember that list of great blog posts? Try to

group them with a common theme.Blogs about

cat ownership

Blogs aboutgrilling

Blogs aboutunique travel experiences

Finding Your eBook Content

If you like to write posts in series (and if you do, check

out the Post Series Manager plugin,

some cool guys made it) and noticed that any of

your series are among your high-traffic pages, that series topic is an eBook

waiting to happen!

Assembling your eBook

Verbatim vs. RewriteOrganizing blog posts into

chapters of your book and leaving the content verbatim is ok. But going the extra mile, re-writing the content to be more “book-

like” and adding fresh content, is the best.

Assembling your eBook

Don’t forget a cover!

eBook Distributio

nMost eBook reading platforms love PDFs!

Want to get on iBooks, Kindle, Nook? Learn how to format for them here:

iBooks formatting Kindle formatting

Nook formatting (and anything that uses ePub)

eBook Distributio

nOffer your book for download on your own blog.

Check out Easy Digital Downloads – a great plugin for

distributing and monetizing digital content.

From Blog to Downloadable

What are downloadables?

InfographicsChecklists

WorksheetsGuides

Best Content for Downloadables

List postsHow-tos (step-by-step)

StatisticsFacts

Downloadable Example

Downloadable Example

From Blog to Media

What makes a good video?

How-tosList posts

Stories

Video Uses

If your eBook is a how-to, create complimentary

videos to better illustrate certain steps.

Use videos to expand on blogs that could use visual

content.

Podcasts

Every great blog can become an equally great

podcast topic!

Podcasts

Blogs are static text, once the words are committed

they are out there. Podcasts allow you to

express your information more free-form and

genuine.Say in your podcast what

you forgot to say on your blog.

Come Full Circle with a Newsletter

Why newslette

rs?Nurtures the interest shown

by people who visit your site or consume your repurposed content.

Excellent for eCommerce!

Where do you get subscribers?

Sign-up form on your site

Gather emails from eBook downloads and downloadables

What to Send

Notify of new blog posts and content

Newsletter exclusive content

Engagement contests (forward to friends)

Questions?

@lmelegarilmelegari@gmail.com

http://goo.gl/dkaC6XDownload the slides:

(it’s case sensitive, thanks Google)