View
304
Download
2
Category
Preview:
Citation preview
CELEBRATING*
BEING PART OF THEIR JOURNEY *
BEING… NOT BORING*
SHARING STORIES*
* ALL THE TIME
BEING IN THE HEART OF YOUTH MEANS
• 3 weeks June-July 2013
• 10 countries & in one
language (English)
• 120 active community
participants + 30 active
blog participants across
all 10 countries
• Total of 2820 community
posts + 322 blog posts
The celebrating youth community
YOLO ≠ YOLT
Amsterdam Stockholm Berlin Warsaw
78%participation
61%participation
52%participation
75%participation
Low
#selfiesteem?
OnlineOnline questionaire
YouTube
Pre-roll videos
How we
engaged
Millenials
All partners shared story via Social Media – and let users share further
Fans reacting
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder, Gen Y expert & marketing author InSites Consulting
Joeri Van den Bergh
Simone Reitbauer
Head of Research & InSights VIMN Northern Europe
@VIMNInsights
vimninsights.viacom.com
Recommended