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Yesterday, today & tomorrow.
• State of Pride Apps until now
• Use Case: EuroPride 2016
• Future of any pride in 2030
State of Pride Apps: features
• Tourist Information
• Calendar
• House rules
• News
• Links to Hotels / Taxi / … - %
“Seb, can you make an App to vote on our parade, even
without a decent connection?”~ Ruben Nederpel,
Marketing and Event Manager AGP
Question behind the question?
“Seb, can you make an App to vote on our parade, even without a decent connection?”
What do you do to stay relevant? QbQ 2: How do we engage our 500k audience?
QbQ 1: “Seb, can you make an App to vote on our parade, even without a decent connection?”
So what did we do?“Seb, can you make an App to vote on our parade,
even without a decent connection?”
EuroPride 2016 App Features
• Tourist info
• Calendar
• House rules
• News
• Parade info
• Live Parade Voting with Public Award, even possible while Offline
• ßeta: Parade notification (for Android users)
• ßeta: Live heat maps for organisation
Pride Apps features
• Notification on the first boat.
• Scroll all your boats and vote for them, one by one
• Connected to the web? Your votes are sent!
Stats about site and Pride App Usage
• 500k visitors on site, 15k visitors in App without big promotion (CHECK)
• 1.700 voters (10%+!)
• Populair pages:
• 1: Calendar
• 2: Voting
• 3: News
LEARN: From insights to actions.
Learn from visitor behaviour and having the tools to question your audience. Whenever, wherever.
DO: Make Prides safer by spreading people.
Learn from visitor behaviour and having the tools to question your audience. Whenever, wherever.
$: Let partners pay to achieve goals.
F.e.: Booking.com pays to spread message (commercial or recruitment) to audience when boat floats by.
Example iBeaconsbooking.com pays to spread message (commercial or recruitment) to audience when parade floats by.
What would YOUR future Pride App be like?We want to learn and build 4 innovative Pride Apps in 2017.
Who’s in? Let’s talk!
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