Fundraising - will it work in your community?

Fundraising – will it work in your community?

The Agenda

FUNDRAISING

HOW DO I START?

FUNDRAISING SUCCESS

FUNDRAISING

Online Giving

Source: Blackbaud

Good News for the Public Sector

Source: Blackbaud

Where Donors Give

• Crowdfunding websites like Indiegogo

• Over Social Media • Over Email• On Mobile Phones• Offline

Social Media Fundraising

• 55% of people who engaged with causes via social

media have been inspired to take further action

(volunteer, donate, etc.)

Mobile Donations Increasing

• Responsive website design doubles giving on mobile devices

• More than 1 billion people in 2015 will access the internet only through mobile

• 47% of people access Email on their phones

Why Donors Give

• There’s a sense of urgency

• Create hope

• A good story

Who Gives

• Don’t ignore the millennial donor

Source: Happify

Who Gives

• Baby boomers, especially those in the 55-64 age range, are the most generous crowdfunders.

Source: Kimbia

HOW DO I START?

Getting Started

1. Research

2. Plan

3. Strategize

4. Tools

Facebook

• Facebook is the most regularly accessed network

• Facebook reach is around 2% for most business

pages

• Facebook advertising is your new friend

• Just $20 a month toward “boosted posts” will help

increase your online donations

Twitter

• 316 million monthly active users

• 80% of active users are on mobile

• Tips for Twitter

• Include an image in your

tweets, you’ll receive 18% more

click throughs

• Build Twitter lists

LinkedIn

• LinkedIn has 332 million members

• The average salary of a LinkedIn user is $83,000 – 3x more than Facebook users

• LinkedIn tools • Groups• Pulse

Instagram

• Instagram grew by 50% in the past year, surpassing Twitter’s active users

• Visual platform ideal for storytelling

• “Feel-good” platform for sharing your successes

Useful Hashtags

• #GivingTuesday - 29% of Facebook traffic went to donation pages on Giving Tuesday

• #Volunteer – an involved volunteer is more likely to donate

• #Donate – this hashtag outperforms the #donor hashtag

• #Fundraising – use this hashtag to spread news about fundraising event/day

Crowdsourcing Sites

Email

Source: Echo & Co

Offline Fundraising

• Events• Direct mail • Phone drive

FUNDRAISING SUCCESS

Success Story #1

Success Story #2

• 1 photo sparked more than $1 million in donations

TIPS FOR SUCCESSFUL FUNDRAISING

• Content

• Visual Images

• Consistency

The Keys to Fundraising Success

Tools

• Hootsuite

• Followerwonk

• Mention

• Google Alerts

• Google Analytics

Keeping Your Donors Engaged

Source: Kommunication

Questions?

Tweet us @Chatterbuzzz

For a copy of this presentation, go to: www.slideshare.net/chatterbuzzmedia