Fraser Bradshaw

Fraser Bradshaw

To win in the marketplace, you must win in the workplace.

The line

17%

The profit paradox

What do great leaders do to engage their employees?

Our comprehensive approach to online development That depends: how do you define a great leader?

To do something good, you’ve got to fight against something bad.

So, what are you fighting against?

Our comprehensive approach to online development What do great leaders do to engage their employees?

1.  Honesty

2.  Ability to delegate

3.  Great communicators

4.  Sense of humour

5.  Confidence

6.  Commitment

7.  Positive attitude

8.  Creativity

9.  Intuition

10. Ability to inspire

Our comprehensive approach to online development What do great leaders do to engage their employees?

“You basically stuff the place full of talent and allow that talent to bloom. So you have to have something that makes the great people want to come and work for you. And it’s never money. You can always earn more money at a bad agency because they need you more.”

Engagement:

People are bonded together by the same set of values, attitudes and aspirations

“…have something that makes the great people want to come and work for

you.” David Abbott.

Our comprehensive approach to online development Big is no longer a measure of ‘trust’

Our comprehensive approach to online development Businesses now act like ‘ark brands’

Our comprehensive approach to online development People don’t connect through ‘process’

Our comprehensive approach to online development People connect through ‘beliefs’

What about the creative/media world?

Our comprehensive approach to online development 5 sustainable leadership themes

Follow from the front!

A hunger for technology!

Lead by example!

Embrace vulnerability !

Believe in sharing!

Keep thinking forward

Our comprehensive approach to online development Innovation: the new economy

Innovation  is  not  the  newest,  latest  technology    (For  technology  is  only  ‘technology’  for  people  who  were  

born  before  it  was  invented)    Innovation  is  a  combination  of  the  correct  goals  and  fresh  thinking  about  how  to  achieve  them  

Our comprehensive approach to online development Innovation: the new economy

I am in the business of…!

10 jobs that didn’t exist 10 years ago

Lessons learned

Our comprehensive approach to online development saintnicks: year one

Our comprehensive approach to online development Learning from old traditions…

Our comprehensive approach to online development …to evolve

We bring out the best in brands  

We recognise that clients want more from an agency; that value is placed on closer working relationships with clients and a commitment to stay close to them.

Closer to the issues, opportunities and closer to the insights that matter.

Closer is smarter.

Embrace societal trends

Create new ventures

TGI, IPA Touchpoints, Mintel, Euromonitor, Datamonitor, BARB, JICREG, Nielsen, Media digests  

Information // Market intelligence // Insight // Media Agency of the Decade

Be consistent

Staff reviewed within a consistent matrix: Knowledge

Skill

Interest

Attitude

Personality

Can’t change = can’t stay

Easy to change

Difficult to change

Align your values to your people

The generic set of values for the agency world? Go in search of SWANS.

Check and check again

100% staff pride in the agency

Employee engagement: ‘say it as you see it’

Questions

1.  Keep learning

10. Self discipline

9. It’s your job to manage the relationship between Co & employees

8. Vision, Mission & Values

7. Collegiate beats Corporate

6. Intellectual engagement

5. Affective engagement

4. Social engagement

3. Unique Ability Teams

2. Explore outside your category

To win in the marketplace, you must win in the workplace…

“…have something that makes the great people want to come and work for you.”

Questions?

Bristol Temple Studio Temple Gate Bristol BS1 6QA T: 0117 927 0100 London  31-35 Kirby Street Farringdon London EC1N 8TE T: 0207 492 1978

For further information" www.saintnicks.uk.com