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Joe Ariniello
Flavor Contest Campaign
Flavor ContestCreative Content Campaign
Concept:Let participants choose one frozen yogurt flavor
to be served at their city’s FroYo Run
Goals: -Increase engagement
with FroYo Run participants
-Provide exposure for local frozen yogurt
sponsor
Simple voting & sharing encouraged engagement
Contest promoted via email to extend reach
Open rate: 64%Click rate: 43%
Contest & results promoted on social media channels
Results:- Executed across 20 events
- 30% of total participants engaged with contest in 2016
- 25% of total participants voted in 2016
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