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My slide deck from Lean Mindset on 3.25.14. I touch on these subjects: - How to use pay per click marketing to validate your hypothesis before investing in content and search - How to use quantitative and qualitative data to clarify your buyer personas - Why it's important to have appropriate CTAs at different points in your funnel - How to tackle common growth challenges: Low conversion rate, high churn rates and how referral rates
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@mkfrench@mkfrench
First Principals of Growth Hacking
Meagan FrenchMeaganFrench.com
Freelance growth hacker@mkfrench
@mkfrench
What happens when someone comes to your website
Buy Now!
Visitors Profit
?
??
?
Value proposition CTAs
PricingCopy
Features
@mkfrench
Where Growth Hackers Come in
Source: Andreas Klinger
Marketing!!
@mkfrench
What is a growth hacker?
@mkfrench
PPC: a fast way to test your assumptions
@mkfrench
Use PPC before investing in SEO & content
Test!$ $$$
@mkfrench
Use PPC to Validate Features
vs
+ 20% CTRWinner!!
@mkfrench
Quality =
Volume * CPC * # of months bid- Results
Use Competitor’s Data
@mkfrench
Set Up Micro-Conversions
= More Data
@mkfrench
Buyer Personas
FounderMale, 37
Challenges:Focusing on growth
Managing project efficientlyToo much to do/scattered
Follow through on projects
@mkfrench
Knowing your customers
Internal data (Analytics, Adwords etc):
@mkfrench
Quantcast:
@mkfrench
Or you know, just ask them
@mkfrench
Marketing Funnel
@mkfrench
=Attract, know and retain
your customers
@mkfrench
Aligning your CTAs
Awareness ≠
@mkfrench
Bye customers!
@mkfrench
When your CTA’s are not aligned
Source: iacquire.com
@mkfrench
Visitors are afraid of commitment
@mkfrench
Clear CTAs
Awareness = Sign up for email listDiscovery = Sign up for a free planConversion = Sign up for paid plan
Retention = Log inReferral = Invite friends, save 25%
@mkfrench
@mkfrench
Idonethis.com=
50,000 Email Subscribers5 million users
@mkfrench
How to find the leaks
(Get this worksheet at MeaganFrench.com)
@mkfrench
Low Conversion Rates
@mkfrench
Create Micro-Conversions
@mkfrench
A/B Testing
+ 28% in social shares
Source: Optimiziley
@mkfrench
Feedback
@mkfrench
Remarketing
@mkfrench
High Churn Rate
@mkfrench
Test Onboarding Processes
@mkfrench
Customer Feedback
@mkfrench
Improve your product
@mkfrench
Low Referrals
@mkfrench
Encourage sharing
@mkfrench
Referral Programs
@mkfrench@mkfrench
First Principals of Growth Hacking
Meagan FrenchMeaganFrench.com
Freelance growth hacker@mkfrench
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