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five lessonsPerhaps you’re looking for a business development person. Finding and hiring one is no easy task. Over the last twenty years I’ve found that process to be the most challenging part of creating agency growth. So, I thought, maybe I can help others. I hope these five lessons and questions will help with your search. Let’s get started.
We don’t want to believe it but most agencies are very similar. Only unique, targeted offerings articulated through clear, creative communication can differentiate them.
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so consider asking:What was the unique story and how did you articulate it for the last agency you worked for?
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so consider asking:Tell me about the relationship between agency marketing and sales? How do marketing and sales interact in an agency? What about inbound marketing, how do you approach that?
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so consider asking:Give us examples of clients you have previously chosen not to pursue. How did you make that decision?
Strategy is about understanding humans not just understanding data. Big insights always trump big data.
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so consider asking:Give me an example of a human insight as it relates to growing an agency? How did you leverage that insight?
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