#FCMIA 4/29 : Marketing Automation Funnel

#FCMIA

@JackieBiz

Jacqueline Burgoa, MBA, MSF

• U.C. Berkeley- Architecture

• Nova – MBA• FIU – MSF• CEO: iPivot.co• Marques.so

#FCMIA

@JackieBiz

This is What You Will Be Learning Today

• What a marketing automation funnel is• Why it is important for your business• How they are built• The strategies and tools needed• And much, much more…

#FCMIA

@JackieBiz

Here’s Why This Is Important• The Old Way Of Getting Potential Buyers Is

No Longer Effective• Buyers Want To Buy, They Just Don’t Want

To Be Sold• Less Response Due To Crowded Markets

#FCMIA

@JackieBiz

Anatomy of an Automated

Marketing Funnel

#FCMIA

@JackieBiz

I want to show you a three-step formula that’s working really well, so you can bring customers

fast and increase your profits

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@JackieBiz

Imagine This Scenario

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What If You Were Suddenly Recognized as a Global Expert and

an Authority In Your Industry?

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@JackieBiz

What If You Suddenly Became In Great Demand ...Regardless of Your Price?

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@JackieBiz

What If You Became aCELEBRITY

In Your Niche?

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@JackieBiz

Sound Like A Stretch?

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I Used To Think So Too ...

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Until It Happened To Me

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@JackieBiz

In the past few years, I’ve gone from selling $100 health insurance policies to charging clients $7,500 PER MONTH for Digital

Marketing Services & Promotions

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@JackieBiz

I’ve also used the exact same strategies I’m about to show you to become a highly

sought after Growth Hacker

#FCMIA

@JackieBiz

The Thing That Made This Possible is Funnels

#FCMIA

@JackieBiz

There are many types of automated funnels:

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@JackieBiz

• Sales Funnels

• Webinar Funnels

• Optin Funnels

• Launch Funnels

• Consulting Funnels

• Product Trial Funnels

• Live Event Funnels

• Mini-Class Funnels

• Etc.

#FCMIA

@JackieBiz

OPTIN FUNNELSSALES FUNNELS

BACKEND FUNNELSLAUNCH FUNNELS

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@JackieBiz

Everybody Knows That Selling to a Hungry Crowd Works ...

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If You Do It RIGHT

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@JackieBiz

And In Order To Do It Right, You Need To Follow a Proven Formula

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@JackieBiz

In fact, if you are selling your Fashion Designs directly online now ...and you are not getting the results you want, it

probably has nothing to do with the quality of your designs.

#FCMIA

@JackieBiz

And it has nothing to do with how fancy your designs are

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@JackieBiz

Or how cool the special features are

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@JackieBiz

Or where they were manufactured

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@JackieBiz

Because at the end of the day, it’s not how your designs look ...or even how

cheap or expensive they are

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@JackieBiz

...It’s all in how you position them

#FCMIA

@JackieBiz

And there’s a FORMULA for “positioning it right”

#FCMIA

@JackieBiz

Here It Is…

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@JackieBiz

Step 1: RESULTS IN ADVANCE

#FCMIA

@JackieBiz

Your Prospects Are BombardedWith Distractions More Than Ever Before

#FCMIA

@JackieBiz

Nine Seconds To Get Their Attention

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@JackieBiz

In The First Nine Seconds, You Have To Grab Their Attention

...AND You Have To “Sell” Them On Buying Your Fashion Designs

#FCMIA

@JackieBiz

A Great Way To Get Their Attention AND Get Them Interested In Your Fashion Designs is to First Build...

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@JackieBiz

TRUST

#FCMIA

@JackieBiz

And A Great Way To Build Industry Trust Is To ...

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@JackieBiz

Give Them Results In Advance!

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@JackieBiz

Why?

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@JackieBiz

Because it’s the main psychological trigger that's going to create desire for your products and trust in your company. And ...

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@JackieBiz

It Sets You Up For Step TwoOf The Formula:

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@JackieBiz

Step 2: THE PAYOFF

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@JackieBiz

They Also Need (And Want)To BENEFIT From Your

Fashion Designs

#FCMIA

@JackieBiz

The Key To Changing Your Prospects Buying Behaviors, is to Talk About...

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@JackieBiz

THEM

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@JackieBiz

For Example ...

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@JackieBiz

Show Them How Your Fashion Designs Help Them, More Than Talking About The Product Itself

#FCMIA

@JackieBiz

Talk More About Their Desired Outcome Than Your “Stuff”

#FCMIA

@JackieBiz

Your Campaign Funnels Should Ultimately Be About

Them and Their ...

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DESIRED OUTCOME!

#FCMIA

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You Will Show Them What Their Desired Outcome Looks Like

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Then Educate Them On How To Get There

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That’s the payoff for the prospect

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@JackieBiz

Then it’s Time For ...

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Step 3: CALL TO ACTION

#FCMIA

@JackieBiz

Every Funnel Should Have A Purpose

#FCMIA

@JackieBiz

To Make A Sale ...

#FCMIA

@JackieBiz

To Pre-Sell Or Pre-Frame A Fashion Design Offer...

#FCMIA

@JackieBiz

To Generate Anticipation For A Product Launch...

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To Get An Opt In eMail ...

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@JackieBiz

Whatever It Is, You Have To… ASK FOR IT!

#FCMIA

@JackieBiz

Give A Beneficial Reason Why

#FCMIA

@JackieBiz

And A Good Reason Why NOW!

#FCMIA

@JackieBiz

This Same Three Step Formula Has Helped Sell

Over $23,800,000.00 Online

#FCMIA

@JackieBiz

And now that you know what to do, I’m going to show you exactly how you can

do it

#FCMIA

@JackieBiz

The Automated “Goodwill Campaign”

#FCMIA

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#FCMIA

@JackieBiz

#FCMIA

@JackieBiz

The Lead Magnet and

The Self-Liquidating Offer

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#FCMIA

@JackieBiz

The Lead Magnet Page

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Example Optin Page

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Lead Magnets

#FCMIA

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Example Lead MagnetSoftware / Free Trial Discount / Free Shipping

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Example Lead Magnet

Quiz / Surveys After Optin

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Example Lead Magnet

Video Training Catalog / Sales Material

#FCMIA

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Example Lead MagnetReport eCourses

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Example Lead Magnet

Cheatsheets Toolkit / Resource

#FCMIA

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Self-Liquidating Offer

#FCMIA

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Example of A Self-Liquidating Offer

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Thank You Download Page

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Example TK Page

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Driving Traffic

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Goodwill Campaign Marketing Automation

Sequence

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#FCMIA

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CASE STUDY

www.small-business-expo.marques.so

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The Lead Magnet Page

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#FCMIA

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A/B Testing

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Self-Liquidating Offer

#FCMIA

@JackieBiz

#FCMIA

@JackieBiz

#FCMIA

@JackieBiz

Thank You Download Pages

#FCMIA

@JackieBiz

#FCMIA

@JackieBiz

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@JackieBiz

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@JackieBiz

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@JackieBiz

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@JackieBiz

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@JackieBiz

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@JackieBiz

The result?

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Higher Conversion

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Better Response

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Better Positioning

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MORE MONEY

#FCMIA

@JackieBiz

…But Wait!

#FCMIA

@JackieBiz

Lets say you built your first campaign, you’re off to a good start…

#FCMIA

@JackieBiz

…But you still have "HOLES" where you could lose attention

and lose sales

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@JackieBiz

For example, what happens if they don't buy?

#FCMIA

@JackieBiz

What happens if they don't click all the emails and never see your

goodwill offers?

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@JackieBiz

We will then use the ANGLES approach.

#FCMIA

@JackieBiz

ANGLES CAMPAIGN

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This alone can make you a fortune

#FCMIA

@JackieBiz

The ANGLES approach is to write SEO optimized content that presents the pain

from different …

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ANGLES!

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For Example:

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Angle #1: Y Minus X

“How To Diversity Your Wardrobe(Y) Without Increasing Cost (X)”

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Angle #2: The Truth About X

“The Truth About High End Fashion: What Your Overpaid Nordstrom Store Does Not

Want You To Know”

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Angle #3: What To Do If X

“What To Do If Your Customers Want To Try Before They Buy?”

#FCMIA

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...And these are only 3 angle examples. We use over 10 of them!

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...The beauty about the ANGLES strategy is that it meets two goals:• SEO• Back-end selling sequence

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For SEO, you will write articles that will use these angles and create a link in the article that will drive them to

your campaign sequence

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You will then send eMail Campaigns to your existing list WHO DID NOT BUY FROM YOU

PREVIOUSLY and also insert a link in the email body that will drive them to your

campaign sequence

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End Result?

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An Automated Marketing Funnel!

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Q & A

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How To Reach Us

• Marques.so• info@marques.so• 305-253-0045• jackiebiz.zendesk.com