Facebook open graph Workshop - marketing movie content more effectively to your audiences

fans for brands

OPEN GRAPH WORK-SHOP

THE TALE OF THE UNKNOWN USER! Most entertainment brands know very little about the person who is

interacting with their online channels.

Paul Adams From FacebookWith exponentially increasing information, and limited capacity for

memory, we will increasingly turn to others to help us decide.

Social Apps

Web Apps

Mobile Apps

TV Apps

Websites, Mobile and Tablet Apps - Facebook ConnectFacebook - App Install

APP PERMISSIONS

Privacy and the new currency of trust.

Your basic infoYour email

Search and share

Your complete guide Fusentast

The dark past of apps

• Wall posting used to be very common: apps “helped” users to express themselves by posting on there behalf on their profiles and all their friends’

People fear what they don’t understand

People fear what they don’t understand

People fear what they don’t understand

First, ask only for the bare minimum.

Your basic info

Search and share quality iPad applications for your children.

Fusentast

Your complete guide to kids apps on iPad

FRIENDLIER APP PERMISSIONS

People fear what they don’t understand

Throttle permissions by asking for them in the context where they’re going to be used

Contextual Permissions - emphasize if you give this permission you get so much more from the service!

WHAT KIND OF DATA IS AVAILABLE

What data is out there?

friends· likes· songs· relationships· messages· email· articles· groups· location· events· games· notes·

photos· work history· status updates

AND custom app data

Peter’s Open Graph DataBy accessing Peter’s social graph we now know who Peter’s

friends are, what things Peter likes, etc.

Friends Likes

Who is Peter close to?This can be achieved through Open Graph analysis and further

Facebook app permissions

What are his Close Friends actions within other Apps?

BENEFITS TO YOU

• Pinpoint Individual Interests

• Portable profiles

• Cluster Analysis of Interests for Introducing Content

• How Groups and Individuals Influence Each Other

The ability to organise content through the lens of:

I. Peter’s tastes

II. and what his ‘close’ friends want to interact with.

To any device Peter is using and through his Facebook experience.

BENEFITS TO YOUR USERS

Recommendations Straight to Peter’s pocket

Tony & Heath are close friends to Peter

Meta data recommendations from the Peter’s Social

Graph

Tony & Heath are close friends to Peter

Films that Peter has said he wants to watch on Rotten

Tomatoes

DEMO: http://friendlyartists.herokuapp.com/

Phase-aware targeting

• People change all the time

• What they do, who they’re with, and their opinions keep evolving

• Using the open graph allows you to understand a person's profile in a given timeframe.

Your Movie Tastes Stored against your Profile

Watched

Points scored

Movies Shared

Rated

Want’s to see

Installed Scored

+ =

Personalized Content

Targeted Communication

Name: James Jones

Location: Denmark

Age: 38

Status: Married

College: Aberdeen Uni

Books

Movies

Friends

Social Data Capture

App & Website Behavior

Want’s to see

Applications Installed:

Movie Genre: Horror

Game Scores

Movies Shared

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Marketing Solutionspowered by

fans for brandsBen JohnsonBen@gruvi.tv

@ProjectGruvi