Facebook Ads: Advanced Training for Beginners

I’M SO FREAKIN’ CONFUSED

Theatre, Classical music, wine, Info-products Digital Marketing SINCE 1996

Facebook marketing since 2009

AGENDA

The number one research tool

to find your ideal audience.

The one thing you MUST do whenever you advertise on

FacebookDon’t leave money on the table

AGENDA

HOW TO MAXIMIZE TRUST WHEN RUNNING

YOUR ADS

AGENDA

Audience Data

why facebook?

time

money

YOUR INVEStment

HAVE YOU EVER RUN FACEBOOK ADS?

RUN AN AD TO your ideal client

TRAFFIC

THE ONLINE MARKETING FANTASY

YOUR ADYOUR OFFER

MAKE MONEY

YOU ONLY GET10 CLICKS

TRAFFIC

WHAT ACTUALLY HAPPENS

YOUR ADYOUR OFFER

MAKE MONEY

People have banner blindness for ads that don't resonate

with them or are from companies they don't know

Cold leads who click on your ad are not ready to make a purchase at that

time. And... you have no way to follow-up with non-buyers.

NOT QUITE THE FANTASY

Here's the reality of the situation...

You've got up to 8 seconds to make a

positive impression on a first time visitor before

they leave your site

On average, only 2% of site visitors actually

purchase something from a site when they visit

It takes an average of 7 interactions to get a lead

to open up their wallet and spend money with you

So what should you do?

what's the shortcut?

bad news...

There isn't one!

...and that's why so few businesses see a decent return on their online

investment

but today, you're going to discover the secret sauce

here it comes...

provide value first

develop a communication channel to build a lasting and trusting relationship

This is called a "value exchange"

here's the blueprint...

Identify your ideal audience

RESEARCH: AUDIENCE INSIGHTS

RESEARCH: AUDIENCE INSIGHTS

RESEARCH: AUDIENCE INSIGHTS

side note: Twitter ads

CREATING THE AD

CAMPAIGN

This is where you tell Facebook what you’re

trying to achieve.

AD SET

start small and scale

THE AD

This is where you tell Facebook where you want it shown and... CREATE YOUR AWESOME AND COMPELLING COPY.

ARE YOU WITH ME SO FAR?

running the ad

YOUR FIRST AD

PRE-FRAME

YOUR FIRST AD

establish authority

running the ad

HAVE YOU EVER RUN RETARGETING ADS?

running the ad

Retarget + split-test

KEEP EVERYTHING INSIDE FACEBOOK

To Schedule a Strategy Call With David Baer

Visit http://baermktg.com/call