Expressive advertisement appeals

Expressive Advertisement

Expressive Advertisement Strategy

By-: Saurabh Meena

Advertisement…!!

Why…??

Aim...??

Media…??

Types of Advertising Appeals

Emotional Appeal Positive Appeal Negative Appeal Humor Appeal Social motive & Social welfare

Emotional Appeal

An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services.

Positive Emotional Appeal

Positive emotions like- love, care, pride, or joy are shown in advertisements to appeal audience to buy that product.

Exa.-:

Cont.

Negative Emotional Appeal

This appeal includes fear, guilt, and shame to get people to do things they should or stop.

Exa. -:

Cont.

Humor Emotional Appeal

Humor appeal causes consumer to watch advertisement, laugh on it, and most important is to remember advertisement and also the product connected with humor.

Cont.

Social Appeal

Social factors cause people to make purchases and include such aspects as recognition, respect, etc.

Exa.

Cont.

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Thank you !!