Executing a Flawless Content Strategy By Chris Bennett

Executing a Flawless Content Strategy

Chris Bennett

CEO

chris@97thfloor.com

@chrisbennett

Download This Deck Here:

bit.ly/smxadvanced97

All right! Stop whatcha doin', cause I'm

about to ruin

The image and the style that ya used to…

Stop spreading yourself too thin

Stop wearing too many hats

Stop with the checklist marketing mentality

That’s an assembly line mentality

These guys eat assembly lines for breakfast

Your working harder than a T-Rex making a bed

You need more mileage out of your existing efforts

Start by crossing the streams

Take an idea

It can be anything

A Video

An Infographic

An Article

An Interactive Marketing App

Just Start

Then get your MacGyver on!

By repurposing

Infographic to SlideShare

http://www.9mmammo.com/walking-dead-ammo-infographic.html

Infographic to SlideShare

http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown

SlideShare to Mini Graphics/Image Rich Articles

http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

SlideShare to Mini Graphics/Image Rich Articles

Infographic to Mini Graphics/Image Rich Articles

http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Spice up your rich articles w/GIF’s

http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Don’t reinvent

Polish

Standard clip? Or polish?

https://vine.co/v/MD5wH003YaL http://instagram.com/p/o6V-Bfg0Ae/

YouTube to GIF’s

http://www.youtube.com/watch?v=gd2aNEHKj1o

YouTube to GIF’s

YouTube to GIF’s

Over 4.5 Mil Aggregate

Views

Leverage what you have by spreading the love

Videos should live everywhere

Videos should live everywhere

Videos should live everywhere Videos should live everywhere

Short form videos are working

well on FB due to the auto

video load feature

Videos should live everywhere

Get more mileage out of your existing efforts

Treat your content marketing like a movie release

Be Everywhere

Disrupt the flow by being OG

Not that OG, this one

FaceBook makes it easy

<title>The Pixar Theory</title>

<meta property='og:locale' content='en_US'/>

<meta property='og:type' content='article'/>

<meta property='og:title' content='The Pixar Theory an Interactive Story, by

@97thfloor #pixartheory'/>

<meta property='og:description' content='Every Pixar movie is connected. This

interactive graphic tells the story of how and why.'/>

<meta property='og:url' content='http://www.pixartheory.com'/>

<meta property='og:site_name' content='The Pixar Theory'/>

<meta property='og:image' content='http://www.97thfloor.com/wp-

content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/>

<meta property='og:image' content='http://www.97thfloor.com/wp-

content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/>

<meta property='og:image' content='http://www.97thfloor.com/wp-

content/uploads/2013/07/kitty.jpg'/>

FaceBook makes it easy

https://developers.facebook.com/docs/opengraph/

This gets more difficult

https://dev.twitter.com/docs/cards

Look how many options, yet still rarely used

https://dev.twitter.com/docs/cards

Pinterest has different display options too

https://developers.pinterest.com/rich_pins/

G+ makes it easy

Interactive Marketing Apps are the Future

These aren’t IOS or Android Apps

These are HTML5 JavaScript Mobile friendly Apps

http://www.budgetdirect.com.au/packinglist/

Who said taxes are boring?

Have to build in the real buttons to utilize Twitter cards

Strong calls to action

You could write and article

about College Degrees

Or you could disrupt and engage

Or you could disrupt and engage

Article

32 pages Long, 4,602 words

Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/

Engage

Disrupt

Combined Desktop, Mobile, Tablet

Desktop 8:15 Sec avg. Session

10 Pages / Session

Chris Bennett

CEO

chris@97thfloor.com

@chrisbennett