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This deck shows some really quick graphs that you can use to base any content analysis insight on. These are to give an example of the kind of insight that can be drawn out to analyse and optimise your content marketing strategy.
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Content Data Example
Example Data To Look For On Your Site
@datifyuk | www.datify.co.uk | 01733 865094
Content Performance By Day
@datifyuk | www.datify.co.uk | 01733 865094
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
0
10
20
30
40
50
60
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Ave
rag
e Pa
ge
Vie
ws
Nu
mbe
r o
f Po
sts
Posts Average Page Views
Author Performance
@datifyuk | www.datify.co.uk | 01733 865094
0
50
100
150
200
250
0
2
4
6
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10
12
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18
Tony Sam James Elaine Jenna
Ave
rag
e So
cia
l In
tera
cti
on
s
Nu
mbe
r o
f Po
sts
Posts Average Interactions
Historical Performance
@datifyuk | www.datify.co.uk | 01733 865094
0 20 40 60 80 100 120 140 160 180 200
0
5
10
15
20
25
30
Av
erag
e So
cia
l In
tera
cti
on
s
Nu
mbe
r o
f Po
sts
Posts Average Social Interactions Per Post
Performance By Content Category
@datifyuk | www.datify.co.uk | 01733 865094
0
5,000
10,000
15,000
20,000
25,000
0
2
4
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Social Media e Commerce Start Ups Technology Industry News
Ave
rag
e Pa
ge
Vie
ws
Nu
mbe
r o
f Po
sts
Posts Average Page Views
The Data To Look For On Social
@datifyuk | www.datify.co.uk | 01733 865094
Performance By Content Type
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
0
2
4
6
8
10
12
14
16
18
20
Status Link Photo Video
Eng
agem
ent
Rat
e
Nu
mbe
r o
f Po
sts
Posts Engagement Rate
Facebook Engagement Rates
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
4th November 11th November 18th November 25th November 2nd December
Wee
kly
Eng
agem
ent
Rat
e
Week Commencing
Brand 1 Competitor 1 Competitor 2
Post Velocity Comparisons
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
1
2
3
4
5
6
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Date
BRAND PAGE Number of Posts Avg. Post Engagement
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
0
1
2
3
4
5
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. En
gag
emen
t R
ate
Nu
mbe
r o
f Po
sts
Date
Competitor Activity Number of Posts Avg. Post Engagement
Daily Mentions & Content Mentions
@datifyuk | www.datify.co.uk | 01733 865094
0
200
400
600
800
1000
1200
DA
ily
Men
tio
ns
Brand Competitor
And Competitors…
@datifyuk | www.datify.co.uk | 01733 865094
Blog Engagement Comparison
@datifyuk | www.datify.co.uk | 01733 865094
0 10 20 30 40 50 60 70 80 90
100
Ave
rag
e C
on
ten
t In
tera
cti
on
s
Our Brand Competitor
Performance By Content Category
@datifyuk | www.datify.co.uk | 01733 865094
0
10
20
30
40
50
60
70
80
90
100
0
5
10
15
20
25
Social Media e Commerce Start Ups Technology Industry News Content Marketing
Post
Inte
rac
tio
ns
Nu
mbe
r o
f Po
sts
Posts Average Interactions
www.datify.co.uk info@datify.co.uk
@datifyuk 01733 865094
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