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During this presentation, we played a game where I asked attendees to tell me whether the solution on screen was a customer service tool, an event promotion tool or a content marketing tool. See if you can guess and let me know if you have any questions!
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Building Blocks of Engagement at
Meetings and Events
Elizabeth Glau, CMP
Is this working?
Social Strategy for Events
@elizabethglau
Customer Service
Promotion
Content Marketing
Energize your Event! Create Conversations!
Photo: SocialPoint
@elizabethglau
Customer Service
Promotion
Content Marketing
Dynamic displays, animated content
#MYHASHTAG
Leverage opportunities
@elizabethglau
Photo: http://www.lifehack.org/
Customer Service
Promotion
Content Marketing
Control the message
@elizabethglau
Photo: SocialPoint
Customer Service
Promotion
Content Marketing
Turn your attendees into participants
@elizabethglau
Customer Service
Promotion
Content Marketing
Connect participants with content
@elizabethglau
Photo: SocialPoint
Customer Service
Promotion
Content Marketing
Choosing the Tech
EASY FUN SMART
@elizabethglau
Choosing the Team
Photo: SocialPoint
@elizabethglau
Customer Service
Promotion
Content Marketing
Ambassadors
Influencers Concierge
People from your
“community”
Treat them like media
Appreciate their influence
Encourage them to share
Create contests and
incentives so other
attendees see their
influence
Staff or volunteers
Aggressively friendly
Endless energy
Job is to help attendees be
social or assist with
conference technology
Do not use people with
other reasons for being
there
Win/Win
Photo: SocialPoint
@elizabethglau
Customer Service
Promotion
Content Marketing
Preparing Participants to be Social
Promote hashtag
Training videos
Help from speakers
@elizabethglau
Customer Service
Promotion
Content Marketing
Questions? Feedback?
Elizabeth Glau, CMP
614-286-4685
eglau@BasicSocialMediaTraining.com
www.ElizabethGlau.com
@elizabethglau
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