Esri Scotland Conf 2016 South Ayrshire Council

• Wanted to improve engagement and usability around LDP narrative and maps

• A story map combines maps, photos, text, and other media in a single interactive application– Immediately more engaging

• Made it easy to link LDP narrative and maps to tell the story of our LDP in a user friendly manner– Policy-focussed maps + text + photos + video

65%

• Web analytics

• Social media– Engagements– Worldwide reach– Highlighted as good

methodology byother practioners

PDF

Story Map

0 1000 2000 3000 4000 5000

Unique views

PDF – 1yrStory Map – 6mths

• Positive stakeholder feedback…“I am flipping loving that! Goodness, can't believe I didn't know you had this! It's brilliant!”

• Community outreach and engagement events – charrettes • Peers and professional comment– Already been replicated by another Scottish Council– Others in Scotland and wider UK also looking to replicate

approach• LDP story map has been recognised internally as an

innovative approach to engagement

• User should be able to complete journey on Story Map – shouldn’t bounce out to PDF etc.

• Drive engagement using existing social media channels – you’ve got something good and engaging so promote it

• Embed different Story Map templates to reduce complexity and aid usability

• Watch image pixel sizes - might get cropped if users browser window isn’t maximised

• All images loaded at start-up so also watch file sizes• Legend open by default for complex maps + watch symbology