Engagement marketing: Influence the Influencer

@echristensen42

Elisabeth Bitsch-Christensen

Social Influencer

Project Update

www.echristensen42.com

Not just my idea

Be S.O.C.I.A.L.

• S incere

• O pen

• C ollaborative

• I nterested

• A uthentic

• L ikable

Give credit – don’t take credit: ”pass it on”

Our approach to engagement is the result of building a community by focusing on the people that are in the community

https://twitter.com/salesforce/community-mvps

People Are No Longer Faceless Data

Email Addresses

Cell Phone Numbers

Cookies That Expire in 30 Days

Residential Addresses

... and he engages!

You can

BUY ATTENTION. (Advertising)

BEG for ATTENTION from the media. (PR)

BUG people one at a time to get ATTENTION. (Sales)

What can a social presence do for your business?

http://www.youtube.com/watch?v=pPI

CpydTH6Q

Or you can engage them to act on your behalf

Social Influencer Update (Sweden) Oct/Nov 2012

Objective: awareness & engagement

• Identify influencers for ”business is social”

• Engaging them via social media

• Establishing your company/brand as a player/thought leader in this space

• Build a relationship that can lead to strategic collaboration in the social blogging/twittersphere

• Create new business opportunities through feedback from the influencers

Tonality

Posts; Trend Line & Theme Clouds

Clarification of Sources

• This report is showcasing Twitter feed and blogs related to that feed

• The report is showcasing the presence in Sweden in both Swedish and English language

• The report is juxtaposed by statistics from Meltwater Buzz and Radian6

Currently adding a further analysis layer with recommendations on how to become a ”customer company” to be able to use this to engage our influencers and provide an asset for sales

So... What do you think?