Email marketing tips to increase ecommerce product sales

Email Marketing Tips To Increase

Ecommerce Product Sales

Agenda

Statistics

Tips with Examples 

Question & Answers

Stats

Stats

Stats

10 EMAIL MARKETING TIPS TO INCREASE

ECOMMERCE PRODUCT SALES

#1 Making Transactional Emails Count

#1 Making Transactional Emails Count

#2 Incentivising Product Reviews

#2 Incentivising Product Reviews

#3 Giving Customers Free Store Credit

#3 Giving Customers Free Store Credit

#4 Re-activating Dormant Customers Over Emails

#4 Re-activating Dormant Customers Over Emails

#5 Rewarding Loyal Customers

#5 Rewarding Loyal Customers

#6 A/B Testing•Subject Lines•Sending Times•From Line•Email Content•Subscriber Segments

#6 A/B Testing

Open Rate = 81.08% Open Rate = 127.49%

#7 Doing Birthday & Anniversary Emails Right

#7 Doing Birthday & Anniversary Emails Right

#8 Reducing Cart Abandonment With Email

#8 Reducing Cart Abandonment With Email

#9 Automating Feedback

#9 Automating Feedback

#10 Email Marketing Beyond InboxEMAIL OPENERS SERVED FACEBOOK ADS 22% MORE LIKELY TO PURCHASE

Above: Results based on a retailer’s study conducted over two weeks in April 2014, targeting 925,000 US email subscribers using Salesforce Marketing Cloud and Facebook Custom Audiences. Facebook Offline Conversion Measurement matched and correlated ad impressions to email engagement and transactions. Findings are observational

Summary#1 Making Transactional Emails Count

#2 Incentivising Product Reviews

#3 Giving Customers Free Store Credit

#4 Re-activating Dormant Customers Over Emails

#5 Rewarding Loyal Customers

#6 A/B Testing

#7 Doing Birthday & Anniversary Emails Right

#8 Reducing Cart Abandonment With Email

#9 Automating Feedback

#10 Email Marketing Beyond Inbox

Juvlon

Improve Customer Engagement

Run Data Enrichment Campaigns

Reduce Invalid Email Addresses

Send Personalized Emails and SMS

Questions?

Smita More

marketing@juvlon.com

www.juvlon.com