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Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Brittany Curtis, Content Marketing Consultant for LinkedIn, discusses the power and effectiveness of an “always-on” content marketing strategy, with targeted solutions and best practices that you can implement on LinkedIn today.
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Education Content Marketing
#inEDU14 EducationConnect 2014
Brittany Curtis Content Marketing Consultant LinkedIn
Today’s Agenda
• LinkedIn: A Unique Content Platform
• How EDU Brands Stand Out • New EDU Content Package
LinkedIn: A Unique Content Platform
LinkedIn’s Content Evolution Influencers
Pulse
Sponsored Updates
Long-form Content
LinkedIn Content Evolution
5
Jobs
Content
7X Content pages receive 7X the page views vs.
job pages
LinkedIn Profile Data
6
Content
Groups B2B Content Marketing LinkedIn for Agencies
eMarketing Association
Occupation Marketing
Standardized Job Titles
Global Lead
Function Marketing
Company LinkedIn
Industry Technology
Size 5000+
Connections 500+
Name Andy Goldman
Demographics Male
Geo New York
Endorsements Digital Marketing
Marketing Strategy Content Marketing
Publications The Real 7 Wonders
of the World
Awards Direct Marketing of the Year Award IAB 2013 Sales
Excellence Award
Our mission is to connect the world’s professionals to make them more
productive and successful. - Jeff Weiner
Tapping into Aspiration
Emotions on professional networks are just below the surface Why do we want to be successful as professionals? • Achieving Potential • Sense of Purpose • Continued Learning • Social Recognition • Provide for Family • Personal Wealth
How EDU Content Stands Out
Thought Leadership & Branding
Program and Degree Awareness
Events and Webinars
Crafting The Post
Highlight the value of the
content
Enticing Headline
Test Description
High quality Image
Thought Leadership Best Practices
Crafting the Post Direct Response Best Practices
Why does this matter to them?
Clear CTA
High quality Image
New EDU Content Package
EDU Needs & Pain Points
EDU Organizations have
TONS Of Content
EDU Needs & Pain Points
EDU Needs & Pain Points
Transform Content Licensed Content Custom Content
The Solution
Transform your Content
License & Host 3rd Party Content
SKILLS GAP
[Fast Company]
Licensed 3rd Party Content Landing Page with LeadGen Form
Create more Custom Content
Share on-brand stories which are created specifically for your
University’s offerings.
Fuel your LinkedIn Content Strategy
Newscred High-quality Content LinkedIn Context &Targeting
In Closing…
1. Content Marketing has challenges! 2. Content Selection vs. Crafting the Post 3. LinkedIn and EDU Organizations have Similar Goals
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