Easy Digital Marketing Strategies

F o r S t a r t u p s

I n t e r n e t M a r k e ti n g

Internet Marketi ng SEO Defi niti ons

Promoti on of ser v ices by search query

Establ i shes messaging through keywords

Gives advantage over offl ine methods

Eff ecti ve for both short- long term sa les

Reduced market entry barr iers

Launch with only $83 (domain and hosti ng year ly cost)

Approaches to Onl ine Promoti on

O n e - t o - o n e Sp

ecifi

c Be

ha

vio

rN

ich

e M

ark

et

G e o -Ta r g e ti n g

Internet Marketi ng Types

D i s p l a y

S . E . M . S . E . O . S o c i a l M e d i a

E m a i l S M S Te x t R e f e r r a l

A ffi l i a t e

C o n t e n t V i d e o P o d c a s t I m a g e

Proper Market Mixes Contain…

Every marketi ng eff ort should be geo-focused on industry keywords!

I n d u s t r yF o c u s e d

K e y w o r dM i x e s

Custom W

ebsite

12 Pi l lars of Internet Marketi ng

Micr

o-blogs

Press Releases

Video Marketing

APPsSocial Networks

Content Creation

Emai

l List

s

DOC Sharing Sites

Keyword Deployment

Image Marketing

Micr

o-blogsW

ebinars

SEO Rich Website Defi nes Brand!1

7 Key Areas of Onsite Marketi ng

Q u e r y D e fi n i n g D o m a i n

C o n t e n t T h e m e R e l e v a n c e

D i r e c t A c ti o n C a l l

K e y w o r d D e p l o y m e n t

S o c i a l M e d i a I n t e g r a ti o n

T r a ffi c A n a l y ti c s To o l

E ffi c i e n t S a l e s F u n n e l ( s )

1.2

Micro Blog-Content Marketi ng

Al lows immediate back l ink t raffi c

Demonstrate experti se on multi ple s i tes

Content achieves immediate reads

Multi -media marketi ng capabi l iti es

Keyword spec ifi c st rategy testi ng

Micro-b logs off er immediate, keyword focused t raffi c to brand messaging

2

Top Micro-blogging Sites

S q u i d o o

E p i n i o n G a t h e r G o o r u z e

I n f o b a r r e l M u l ti p l y P e r f s p o t

Tu m b l r

A b o u t . c o m C h i m e d i n S q u a r e s p a c e Te c h n o r a ti

2.1

Press Release Marketi ng

Immediate SEM & SEO market benefi t

Micro-n iche target spec ifi c

Multi ple p latf orms a l low multi uploads

Free re lease s i tes produce paid resul ts

Keyword spec ifi c st rategy cr iti cal

Test FREE press re lease s i te(s ) results before us ing paid opti ons!

3

Top Press Release Sites3.1

Video Marketi ng

Best tool for longer term branding

8 of 10 prefer v ideo over wr itt en content

Multi ple p latf orms a l low multi uploads

Descr ipti ons and ti t les a l low SEO

Keyword spec ifi c st rategy cr iti cal

Video marketi ng a l lows avoidance of dupl icate content penalty!

4

YouT

ube

Top Video Sites

M u l ti p l y C o nt e nt !

Daily M

otion

Daily M

otion

Meta Cafe

Movpod

Submit ClipsVimeo

MyS

pac

eVeoh

Break

Liveleak

Dropshots

Clipshack

4.1

Don’t Forget Sharing Videos!4.2

Example of Our V ideo SEO Results !4.3

Social Network Marketi ng

Sub-category of Soc ia l Media marketi ng

Platf orms with ‘person-person’ contact

Yie lds both ‘on’ & ‘off ’ s i te t raffi c

Platf orm spec ifi c & search p lacement

Keyword spec ifi c st rategy cr iti cal

Soc ia l marketi ng enta i l s t raffi c generati on that i s SEO focused!

5

Top Social S ite Vis its (Monthly)

70 million Best for ‘Free’ and ‘Bait’ offers Low SEO value

750 million Best for long term messaging High SEO value

250 million Best for short term promos Medium SEO Value

110 million Best for strategic partnerships Medium SEO Value

85 million Best for image heavy promos Low SEO Value

65 million Best for backlink traffic to site High SEO Value

5.1

Example of Our Soc ia l SEO Results !5.2

Example of Our Soc ia l SEO Results !5.3

Example of Our Soc ia l SEO Results !5.4

Content – Arti cle Marketi ng

Orig inal , opti mized content ru les search

Bui lds readership–demonstrates experti se

Yie lds longest term traffi c resul ts

Best content receives ‘shared’ status

Keyword spec ifi c st rategy cr iti cal

Eff ecti ve marketi ng i s achieved through SEO opti mized content!

6

O n s i t e C o n t e n t C r e a ti o n

S o c i a l M e d i a S h a r e E m b e d

S h a r e d A c r o s s S o c i a l S i t e s

A n c h o r Te x t I n s e r t e d

M o n i t o r T r a ffi c A n a l y ti c s

Te s t M u l ti p l e S t r a t e g i e s

D i r e c t C a l l t o A c ti o n

Content Marketi ng Flow6.1

Example of Our Content SEO Results !6.2

Example of Our Content SEO Results !6.3

Email L ist Bui lding Economics7

Highest va lue are ‘engaged’ subscr ibers

Purchased l i sts less va luable than YOURS!

Values determined by resulti ng sa les

Best tool for product pr ice testi ng

Increases websi te pr ice va luati on

Business APP becoming tool of choice vs . l i sts for engagement!

Email L ist Bui lding Basics7.1

Hook or P i tch needed- why s ignup?

Setup emai l ‘opt- in ’ box & funnel

Dedicated secure ‘ redirect ’ de l ivery page

Non-Affi liates- AVOID aggress ive popups

Quarter ly-PURGE non engaged leads

PURGE non-engaged users! This a l lows bui ld ing h igh va lue l i sts .

Top Email Soft ware Brands7.2

Sign up for industry emai l l i sts . Monitor des ign & d ist r ibuti on!

Document Sharing Sites8

Great for longer term traffi c generati on

Cons ists of Powerpoint & PDF uploads

Al lows content multi pl icati on

Reduces content creati on work load

ALWAYS insert webs i te back l inks!

Identi cal content-multi ple s i tes receive no dupl icate penalti es!

Top Document Sharing Sites8.1

Scribd DocStoc Slideshare

Issuu Yudu Calameo

Example of Our Content SEO Results !8.2

I n t e r n e t M a r k e ti n g S E O T r a i n i n g a v a i l a b l e

N O W !