Duck store final presentation

Group 9:Kylie Bundy, Jeff Hallada, Sonia Herman, David

Kildal, Colton Sisler, Yu Wei

Background Founded in 1920

Primary Bookstore for University of Oregon students

variety of departments

11 physical locations

Purpose of StudyManagement Decision Problem

How can The Duck Store improve customer satisfaction in order to create a returning customer base from the student population?

Marketing Research Problem ● How do students perceive The Duck Store?

● What incentives are in place to increase a customer's return to The Duck Store?

● How could The Duck Store more effectively and efficiently distribute promotional information to eager customers?

Research Objectives

● Test social media as a possible source of information● Determine types of promotions popular with Students● Measure awareness students have for Duck Store promotions● Determine student satisfaction with previous shopping experiences● Determine the time that the students spend at The Duck Store● Measure the average amount of money that students

spend at The Duck Store

Survey MethodOnline Survey! -Fast!

-Easy to use!

-Wide Reach

-Free

-Have Email List

-Highly Recommended by Professor Tull.

Online! go more into qualtrics, why use online survey? easy, fast, free, throw in a joke (Tull made us)

Formulation of Questionnaire Created Focus Group Questions

Met with Duck Store (Brian Wright and Katie Conway)

Gave us direction

$100 visa gift card.

Sample DesignTarget Market

The 24,181 students at the University of Oregon (undergraduate and graduate)

Sampling Frame

Roughly 8,000 (3rd of target population)

The student population that are on the The Duck Store email list 5,843. We sent the survey out to about 2,100 other students outside of the list.

Sample Method convenience method

Data Collection

Sample Size Actual Sample Size

The number of responses that we received and that make up our actual sample size is 612 respondents.

Level of Accuracy  

z=1.96 assume p=0.5 n=612

Response RateTotal Number of Surveys sent out - 8,000

Total Respondents after data clean up - 612

612/8000 = 0.0765 or 7.7%

Demographics

Demographics

Data Analysis T-Test, Cross-tab, and Chi-Square methodologies

Q1: Have you visited The Campus Duck Store at least once during fall term?

Q2: Which Campus Duck Store location have you been to? (CHECK ALL THAT APPLY)

Q3: On average, how many times do you visit The Duck Store in an academic term?

Q4: Do you receive emails from The Duck Store about monthly promotions?

Q5: Would you shop at The Duck Store more frequently if you were aware of the ongoing promotions they offer? 

Q6: How do each of the following department's product selection influence your decision to shop at The Duck Store?

Q6.

Q6.

Q6.

Q6.

Q6.

Q7: Where do you buy your textbooks? (CHECK ALL THAT APPLY)

Q8:  Rank your satisfaction of the following aspects of The Duck Store, where 1 = MOST Satisfied and 6 = LEAST Satisfied (Based on number 1s)

Q9: Rank your preference of the following social media, where 1 = MOST and 5 = LEAST

Summary of FindingsBased on our data:

Students are most likely to visit to buy textbooks

Most students come in the beginning of each term

Prices are too high

Recommendations

Recommendations

Recommendations

Thank You!