Do you need a link audit - Marie Haynes Pubcon Vegas 2015

do you need a link audit?

@Marie_Haynes

I love doing link audits!!!

@Marie_Haynes

But do youreallyneed one?

@Marie_Haynes

@Marie_Haynes

@Marie_Haynes

Have you been involved in low quality link building?

@Marie_Haynes

Do you have links that look like this?

@Marie_Haynes

Or this?

@Marie_Haynes

Or this?

@Marie_Haynes

low quality links?

Yes! you need a link audit!

@Marie_Haynes

What about self made links from decent sources?

@Marie_Haynes

like moz?

@Marie_Haynes

like moz?

@Marie_Haynes

been building links on a large scale?

Yes! You need a link

audit! @Marie_Haynes

how’s your anchor text?

@Marie_Haynes

how’s your anchor text?

@Marie_Haynes

got lots of keyword anchored links?

Yes! You need a link

audit! @Marie_Haynes

Have you seen a drop that coincides with a penguin update or refresh?

@Marie_Haynes

www.penguindates.com

https://www.mariehaynes.com

/algo-changes-and-more/

@Marie_Haynes

In Google Analytics clickacquisition

@Marie_Haynes

In Google Analytics clickacquisitionAll traffic

@Marie_Haynes

In Google Analytics clickacquisitionAll trafficsource/medium

@Marie_Haynes

In Google Analytics clickacquisitionAll trafficsource/mediumgoogle/organic

@Marie_Haynes

change the date back to before

april 24, 2012

@Marie_Haynes

see any drops that coincide with penguin?

@Marie_Haynes

even a small drop is cause for concern

@Marie_Haynes

@Marie_Haynes

traffic drop on a known or suspected Penguin

rerun date?

Yes! you need a link audit!

@Marie_Haynes

Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?

@Marie_Haynes

Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?

@Marie_Haynes

Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?

@Marie_Haynes

Low quality link building?large scale link building?keyword anchored links?drop on a penguin date?

@Marie_Haynes

@Marie_Haynes

ouch.

@Marie_Haynes

ouch.

@Marie_Haynes

panda!

@Marie_Haynes

panda!

@Marie_Haynes

other reasons to do a link audit

@Marie_Haynes

other reasons to do a link audit

suspected negative seo

@Marie_Haynes

other reasons to do a link audit

suspected negative seohacked site

@Marie_Haynes

other reasons to do a link audit

suspected negative seohacked site

to learn what has worked well

@Marie_Haynes

be sure to look at thewholepicture

@Marie_Haynes

thank you!marie@mariehaynes.co

m @marie_haynes