Do Algorithms Dream of Electric People? Daryll Scott

NeuromarketingIs there a magical button?

Response ReasoningStimulus

(Non-conscious) (Post-hoc)(Media / Context)

Why Neuro-Marketing?

Why Neuromarketing?Non-conscious does not mean stupid

Why Neuromarketing?

Nothing happens without emotion

All decisions are emotional

Bio-Metrics Psycho-Metrics

Physical responses

Eye Tracking

Facial Coding

GSR

The Perception Stuff

Implicit Response

The Brain Stuff

fMRI

EEG

What is Neuromarketing?

Neuro-Metrics

Sensory Language

Great to see you yesterday.

The presentation was clear and I look forward to seeing what develops.

Great to chat yesterday.

The presentation sounds great so we will wait to hear from you.

Great to meet you yesterday.

The presentation was solid, we got it and hope we can move it forward.

Recognition

Attention

Inclusion

Status / title

Fame

Making a difference

Purpose

Responsibility

Leaving a legacy

Environment

Giving Back

Excitement

Teaching

Change

Variety

Spontaneity

Creativity

Prestige

Exclusivity

Uncertainty

Surprise

Control

Quality

Mastery

Success

Challenge

Money

Power

Comfort

Courage

Achievement

Competence

Knowledge

Skill/Ability

Structure

Consistency

Learning / Growth

Certainty

Autonomy

Credibility

Influence

Professionalism

Connection

Love

Trust

Openness

Honesty

Authenticity

Relationships

Teamwork

Loyalty

Transparency

Affection

Respect

Enjoyment

Fun

Kindness

Empathy

Rapport

Friendship

Camaraderie

Collaboration

The Solution

Gillette&Mach&3&BladesRefuse&To&Pay&£15&For&8&Blades.£9.45&For&8&Blades.www.razors4u.com/Mach3

Results

Next event: Friday 25th of November 2016 (9.30am - 12.30am)

Location: Hospital Club, 24 Endell St, London, WC2H 9HQ

For more info and Early Bird tickets:Visit www.lab.co.uk/neuro-eventEmail Charlotte@Lab.co.uk