Dissipating Smoke, Smashing Mirrors - Correct Attribution Increases ROI by 400%

RICKY JACKCEO, VYNE

Ricky is the CEO of VYNE. He is a thought leader in

the marketing space, having been invited to speak

on behalf of leading publishers such as Google and

Shopify. VYNE is a business growth company that

has seen tremendous success in the last two years.

With a relentless focus on ROI, the results achieved

for its clients can be put down to the transparent,

synergetic nature in which VYNE works with

partners.

#digiespresso

Dissipating Smoke, Smashing Mirrors - Correct

Attribution Increases ROI by 400%

#digiespresso

State of the Nation

New Zealand Is Changing

State of the Nation

Channel Focused Metric Driven

Inhouse Departments

%

State of the Nation

Channel Focused Metric Driven

Channel Agnostic ROI Focused

% $Inhouse

Departments

State of the Nation

Channel Focused Metric Driven

Channel Agnostic ROI Focused

% $Inhouse

DepartmentsWe are here

Dissipating Smoke & Smashing Mirrors

Step OneThe Basics

● Google AdWords● Facebook● SEO● Conversion Optimisation● Call Tracking● Lead Reconciliation● Sales Process Audit

Step TwoLeverage learnings

● Cross Platform (don’t limit yourself)

● Cross Channel● Leverage 1st party data

Step ThreePost-Exit Marketing

● Abandoned Cart● Abandoned Form● Remarketing

Step FourAutomation

● Marketing Automation● Mass Personalisation

CATCH CHASE

Get The Basics Right

The Good Ol’ Days

Omni-Channel + Omni-Device

The Good Ol’ Days$100

$200

$100 Investment$200 Revenue

100% ROI

Omni-Channel + Omni-Device

$100

$50

$40

$10

$40

$600

$50

$240 Investment$650 Revenue

270% ROI

Top Conversion Pathways - AUG 17

Last Interaction vs Linear Attribution - AUG17

Don’t forget about offline, it’s not dead

it’s cheap… shhh

WHAT SHOULD I DO?

1. Define your goal2. Know your numbers (Target, CLV, CPA)3. Communicate the Goal4. Measure ROI5. Collaborate

#digiespresso