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Disney:
A Perfectionist at Analysing Consumer Markets
0
Evolution of Disney
1923 20
0
.
0
Media
Networks
Parks &
Resorts
Studio
Entertainment
Interactive
Media
Consumer
Products
Businesses
Ma
0
MYTHOS
MINING THE
Ris
ks &
Ch
alle
nge
s
Heritage
Relevance
Innovation
VS
VS
EVER CHANGINGCONSUMER
TASTE
Maintenance of
IntellectualProperty
Rights
Protection of
Electronically
Stored Data
INCREASEDCompetitive Pressure
Costs
REDUCEDRevenues
Business Solutions• Technology• Innovation• Feedback• Adapt
Change IS constant
Innovation SHOULD BE constant
GrowthBrand Values are the MustAll you need is a STRATEGYKnow Your weaknesses & Work on themInnovate constantly
Disclaimer
Created by Aman Deep Nagpal, ICT Mumbai, during amarketing internship under the guidance of ProfSameer Mathur, IIM Lukcnow.
Prof. Sameer MathurIIM Lucknow
Aman Deep NagpalICT Mumbai
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