Digital Marketing This Week - August 2nd 2014

August 2nd, 2014

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

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This Week’s Focus Topic…

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5 Things That Help SEO(And 2 Things That Can Hurt)

Thing 1:“Keywords”

• More Important Than Ever Before

• “Long Tail”

• Placement Matters

Thing 2:“Links”

• These CAN Hurt!

• The Source Matters

• The Mix Matters

Thing 3:“Sitemaps”

• Describes Your Site To Search Engines

Thing 4:“Social Activity”

• Not Just Facebook…• Comments Count• Engagement

Thing 5:“Authorship”

• Totally Free

• Raises Quality Score

Watch Out For:“Duplicate Content”

• Create “Enhanced Content” Instead

• Bounce Rate

• Time On Page

• Think Like A “Bot”

Watch Out For:“Bot Judgement”

The Plugins We Use:

• WordPress SEO By Yoast

• AuthorSure

http://www.seroundtable.com/google-local-search-algorithm-updated-18904.html

http://searchenginewatch.com/article/2358054/Google-Analytics-Helps-You-Filter-Spider-and-Bot-Traffic

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